Sales Associate, Trailers
Listed on 2026-08-24
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Sales
Outside / Field Sales, Sales Representative, B2B Sales
Vocational Trailer Sales Associate
TEC Equipment has expanded its product line by adding multiple Vocational Trailer OEMs and we are in search of a proven sales associate in our Southern California region. TEC Equipment – Southern California has multiple locations throughout the territory including our flagship store in Fontana, San Diego and La Mirada. This role is for you if you are a resident expert for heavy-duty vocational trailers including;
flatbeds, dropdecks, belly/end/side dump trailers, refuse trailers, pneumatic tankers, liquid tankers, heavy haul, etc. and you are an entrepreneurial-minded, customer focused, and self-motivated individual that can successfully articulate the value proposition of TEC Equipment and the brands we represent.
TEC Equipment takes care of our customers with Convenient Access, provides Premium Products in a one-stop shop, is able to do this because we are the largest full-service dealership in the West, and is Committed to truly be every customer's Best Business Partner. Apply today if you are ready for a rewarding sales career as you become invaluable to TEC's customers and TEC's Southern California Regional Trailer Sales team.
Responsibilities- Build a strong customer pipeline by understanding the customers' business needs and providing comprehensive solutions to exceed those needs. This will require the ability to establish trusting relationships with multiple contact points within the customers' organizations. Actively follow up with customers per commitments, provide accurate & timely information, and ensure actions are consistent and demonstrate TEC's desire to be the customers' best business partner.
- Possess a deep understanding of customers' usage of trailers as well as industry/segment norms. Act as a consultant to the customer to provide insight on the trailer products that could provide efficiency and longevity. Learn the trailer manufacturer's spec tool and develop the expertise to configure both stock and customer specific specs.
- Utilize Salesforce CRM system to capture customer information, document customer interactions, and plan/schedule follow-up activities. Utilize Salesforce Dashboards and Reports to track achievement of cold calls, customer engagements, deliveries, etc. relative to defined stretch goals.
- Regularly monitor data sources such as POLK registrations, Rig Dig, etc. to understand active buyers and for prospecting.
- Collaborate with team members inside and outside of the sales department for best-practice sharing on a daily basis; build symbiotic relationships with Truck Sales, Finance, Parts, Service, and Leasing teams. Work with Marketing on product promotion and advertising.
- Establish trusting relationship with OEM reps and utilize as necessary to facilitate sales, obtain product support and provide prompt warranty and policy support. Know and leverage key supplier reps (axles, suspensions, tires, tarps, liners, etc.) to provide incremental value to customers.
- Maintain a detailed understanding of TEC Vocational Trailer Inventory and actively support fellow Vocational Trailer Sales Reps/Managers to move aged equipment. Know the production build dates for orders, keep track of OEM backlog, and proactively participate in order planning to maintain adequate and appropriate inventory.
- Maintain awareness of the market conditions. Know competitor inventory, monitor Truck Paper listings and understand pricing fluctuations.
- Utilize skills and confidence in product knowledge and negotiation to close deals for premium products.
- Actively attend, participate, and represent TEC in local & regional industry events. Support and participate in customer events.
- Three years of Sales in retail operation; preferably in commercial vehicles.
- Proven history of achieving/exceeding sales and business objectives.
- Proven negotiator; ability to build/manage lasting relationships and influence vertically & laterally.
- Strong knowledge of the truck/trailer industry and equipment.
- Sound business acumen with ability to analyze, prioritize, identify, and execute solutions.
- Excellent oral, written, and interpersonal communication skills; ability to build relationships with internal and external contacts.
- Strong mechanical aptitude and understanding.
- Proficient with MS Office and Dealer Management System(s).
- Proficient in Salesforce or other CRM system.
- Strong organizational and time management skills.
- Ability to maintain composure and exercise sound judgment at all times.
- Ability to travel to other TEC locations and to visit customers.
- Ability to drive a culture of continuous improvement.
- Valid driver's license and ability to meet insurance requirements. CDL Preferred not required.
- While performing the duties of this job, the employee is regularly required to frequently communicate with others. Often required to move about inside and outside office. Often required to operate and use computer and other office equipment. Frequently required to utilize vision to perform tasks such as…
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