Sales Manager

Sales Manager

Location:

Forest Lake, MN (Onsite with travel as needed) Compensation: $75,000 – $300,000 annually

Position Overview:

Our client is seeking an experienced Sales Manager to lead and expand sales efforts within the automotive upfitting industry. This individual will be responsible for driving revenue growth, leading a team of outside sales professionals, and strengthening customer relationships across dealer, fleet, and commercial channels. This role requires a hands-on leader who can align sales strategy with operational capabilities while ensuring high customer satisfaction and strong team performance in a fast-paced environment.

Key Responsibilities:

• Lead, manage, and develop a team of 8–10 outside sales representatives
• Drive revenue growth and ensure achievement of sales targets
• Develop and execute strategic sales plans aligned to company objectives
• Build and maintain relationships with dealers, fleet customers, and commercial accounts
• Serve as primary contact for key and strategic customers
• Collaborate cross-functionally with production, engineering, and operations teams to ensure accurate quoting and delivery timelines
• Oversee sales forecasting, pipeline management, and reporting
• Monitor market trends, customer needs, and competitor activity to identify growth opportunities
• Support pricing strategies, contract negotiations, and proposal development
• Coach, mentor, and train sales staff to improve performance and product knowledge
• Track sales metrics and leverage data to drive continuous improvement
• Manage CRM and reporting tools, including Hub Spot and Net Suite
• Participate in trade shows, customer visits, and industry events

Qualifications:

• 3+ years of experience in a sales leadership or sales management role
• Experience in automotive, manufacturing, upfitting, or related industry preferred
• Proven track record of meeting or exceeding sales targets
• Strong leadership, communication, and interpersonal skills
• Excellent negotiation, presentation, and relationship-building abilities
• Ability to analyze sales data, forecasts, and market trends
• Experience with CRM systems and sales reporting tools
• Understanding of vehicle upfitting, fleet sales, or custom automotive products is a plus
• Highly organized, self-motivated, and able to manage multiple priorities

Required Experience:

• Sales leadership/management: 3+ years preferred
• Leadership experience: 5 years required
• Automotive dealership experience: 3 years required

Benefits:

• 401(k)
• Health, dental, and vision insurance
• Health savings account (HSA)
• Life insurance
• Paid time off
• Employee discount
• Referral program

About Lakeside HR Group:
At Lakeside HR Group, we understand that finding the right job is essential for your career success. We are a boutique-style human resources consulting and recruiting firm dedicated to providing personalized, tailored solutions. When you partner with us, you are not just getting a recruiter; you are getting the entire Lakeside team working together to support your career goals. Partner with us at Lakeside HR Group, where we are more than just a recruiting firm;

we are your partners in achieving your career aspirations.