Sales Manager

Sales Manager Electronic Technologies International Fort Atkinson, Wisconsin Company Overview

ETI is a vertically integrated electronics manufacturing company specializing in:

• PCB assembly
• Wire and cable harnesses
• Industrial box builds
• UL-certified control panels

ETI serves customers across multiple sectors, including aerospace, automotive, and advanced manufacturing.

The Sales Manager will lead ETI’s regional sales strategy, with a focus on expanding client relationships, identifying new business opportunities, and driving revenue growth in Fort Atkinson and surrounding markets. This role requires a strategic thinker with strong technical expertise in electronics manufacturing and contract assembly, along with the ability to manage and develop a high-performing sales team while navigating competitive markets.

• Develop and execute sales strategies to achieve revenue targets within local and regional electronics manufacturing markets.
• Identify, qualify, and pursue new business opportunities, including complex PCB assembly, wire harness, and industrial box-build projects.
• Manage and grow relationships with key accounts to ensure high customer satisfaction and repeat business.
• Collaborate closely with production and engineering teams to align sales proposals with ETI’s manufacturing capabilities, capacity, and timelines.
• Conduct market and competitor research (local and national) to refine pricing, service offerings, and value propositions.
• Prepare sales forecasts, performance metrics, and reports for executive leadership.
• Lead, mentor, and develop sales team members to achieve departmental and organizational objectives.
• Represent ETI at industry events, trade shows, and client meetings to promote brand awareness and build strategic partnerships.
• Manage and oversee the quoting process, ensuring accuracy, timeliness, and alignment with customer and company requirements.

• Bachelor’s degree in engineering, Business, Marketing, or a related field; advanced degree preferred.
• Minimum of 5 years’ experience in electronics manufacturing or industrial B2B sales, including contract assembly and PCB services.
• Proven track record of meeting or exceeding sales targets in a competitive manufacturing environment.
• Strong knowledge of electronics manufacturing processes, including PCB assembly, wire harnesses, and industrial box builds.
• Excellent communication, negotiation, and presentation skills.
• Demonstrated ability to analyze market trends, competitor strategies, and customer needs to support data-driven decision-making.
• Proficiency with CRM software and Microsoft Office Suite.

• Strategic thinking and strong market awareness, with the ability to respond to regional and national competitors such as APQ, Alwin Manufacturing, TG3 Electronics, and others.
• Leadership and team development capabilities that foster a collaborative, results-driven sales culture.
• Customer-focused mindset with strong problem-solving and consultative selling skills.
• Self-motivated, proactive, and adaptable in a fast-paced manufacturing environment.

• Competitive salary with performance-based incentives.
• Comprehensive health, dental, and retirement benefits.
• Opportunities for professional development and career advancement within a growing manufacturing organization.
• Supportive team culture with access to cutting-edge manufacturing technologies.