Sales Manager

Electronic Technologies International (ETI) Company Overview

Electronic Technologies International (ETI) is a vertically integrated electronics manufacturing company specializing in PCB assembly, wire and cable harnesses, industrial box builds, and UL-certified control panels. ETI serves customers across multiple sectors, including aerospace, automotive, and advanced manufacturing.

The Sales Manager will lead ETI’s regional sales strategy, focusing on expanding client relationships, identifying new business opportunities, and driving revenue growth in Fort Atkinson and surrounding markets.

This role requires a strategic thinker with strong technical expertise in electronics manufacturing and contract assembly, along with the ability to manage and develop a high-performing sales team while navigating competitive markets.

• Develop and execute sales strategies to achieve revenue targets within local and regional electronics manufacturing markets.
• Identify, qualify, and pursue new business opportunities, including complex PCB assembly, wire harness, and industrial box-build projects.
• Manage and grow relationships with key accounts to ensure high customer satisfaction and repeat business.
• Collaborate closely with production and engineering teams to align sales proposals with ETI’s manufacturing capabilities, capacity, and timelines.
• Conduct market and competitor research (local and national) to refine pricing, service offerings, and value propositions.
• Prepare sales forecasts, performance metrics, and reports for executive leadership.
• Lead, mentor, and develop sales team members to achieve departmental and organizational objectives.
• Represent ETI at industry events, trade shows, and client meetings to promote brand awareness and build strategic partnerships.
• Manage and oversee the quoting process, ensuring accuracy, timeliness, and alignment with customer and company requirements.

• Bachelor’s degree in Engineering, Business, Marketing, or a related field; advanced degree preferred.
• Minimum of 5 years of experience in electronics manufacturing or industrial B2B sales, including contract assembly and PCB services.
• Proven track record of meeting or exceeding sales targets in a competitive manufacturing environment.
• Strong knowledge of electronics manufacturing processes, including PCB assembly, wire harnesses, and industrial box builds.
• Excellent communication, negotiation, and presentation skills.
• Demonstrated ability to analyze market trends, competitor strategies, and customer needs to support data-driven decision-making.
• Proficiency with CRM software and Microsoft Office Suite.
• Strategic thinking and strong market awareness, with the ability to respond to regional and national competitors such as APQ, Alwin Manufacturing, TG3 Electronics, and others.
• Leadership and team development capabilities that foster a collaborative, results-driven sales culture.
• Customer-focused mindset with strong problem-solving and consultative selling skills.
• Self-motivated, proactive, and adaptable in a fast-paced manufacturing environment.
• Competitive salary with performance-based incentives.
• Opportunities for professional development and career advancement within a growing manufacturing organization.
• Supportive team culture with access to cutting-edge manufacturing technologies.