Business Analyst - Customer Acquisition

Business Data Analyst, Acquisition

BillGO is seeking a business data analyst, acquisition to drive data-informed decision-making across our BGX performance marketing efforts. This role will focus on customer acquisition analytics, helping optimize campaign performance, improve funnel efficiency, and uncover actionable insights that fuel scalable growth. You'll partner closely with marketing, product, and growth teams to analyze performance across channels, evaluate targeting strategies, and continuously improve how we acquire new customers.

This role is critical to BillGO's growth because it ensures that customer acquisition investments are efficient, scalable, and data-driven. By turning complex performance marketing data into actionable insights, this role directly impacts how effectively we attract and convert new customers while optimizing spend.

Performance marketing analytics, campaign optimization & insights, customer acquisition strategy, data & reporting, cross-functional collaboration.

Strong analytical and problem-solving skills, 5+ years of experience in data analytics, preferably in performance marketing and customer acquisitions, strong proficiency with data analysis tools and experience working with large datasets, experience with marketing analytics platforms (e.g., Google Ads, Meta, attribution tools), experience with cohort analysis and segmentation, ability to leverage AI tools (e.g., Claude, ChatGPT) as a force multiplier to improve speed, quality, and impact of work.

We offer a competitive compensation package, including: base salary ($89,500-$127,000), performance incentive, equity opportunities, comprehensive health, retirement, and lifestyle benefits.