Manager, eCommerce Analytics

Overview

Otter Products is recruiting for a Manager of eCommerce Analytics to join our eCommerce team! This position can be based at our Fort Collins, CO headquarters, working a hybrid schedule, or fully remote in the U.S.

The Manager, eCommerce Analytics is responsible for managing work efforts required to execute the enterprise eCommerce analytics vision, strategy, and roadmap. This role leads a team of analytics professionals while partnering closely with Marketing, Merchandising, Product Management, Technology, and Executive Leadership to drive profitable growth across Direct-to-Consumer (DTC) channels.

The Manager will oversee digital measurement frameworks, forecasting, predictive analytics, customer insights, digital experimentation, attribution modeling, and enterprise reporting for eCommerce channels. This leader is responsible for transforming complex data into actionable business strategies, enabling data-driven decision-making that optimizes customer acquisition, conversion, retention, customer lifetime value (LTV), and overall digital performance.

Success in this role requires advanced knowledge and skills in web analytics strategy and implementation, comprehensive knowledge of digital marketing and eCommerce best practices, experience developing predictive models and forecasting methodologies, and a demonstrated track record of leading high-performing analytics teams. The ideal candidate combines strong business acumen with excellent technical skills and advanced proficiency at developing data-driven recommendations to drive business decisions.

This is a people leader role.

At Otter Products, we protect what’s important. From our founder’s garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation and sense of purpose. Through our industry-leading brands – Otter Box and Otter Cares – we provide our partners and customers the number one selling and most trusted products in our categories.

Our commitment to excellence and our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together. By way of our charitable arm, the Otter Cares Foundation, we support our communities and invest in the future through education that inspires kids to change the world. Our founder’s core values are still at the heart of everything we do.

We measure our success not just by business results, but by our ability to give back to our communities and strengthen opportunities for all. To learn more, visit

• Lead the execution of the company's Direct-to-Consumer (DTC) eCommerce analytics strategy, aligning measurement capabilities, customer insights, and performance analytics with business growth, customer acquisition, retention, and revenue objectives.
• Manage, coach, and develop a high-performing analytics team, establishing priorities, driving professional growth, and fostering a culture of data-driven decision-making, innovation, and continuous improvement.
• Partner with eCommerce leadership and cross-functional stakeholders to translate complex data into actionable insights and strategic recommendations that influence digital investments, pricing, promotions, merchandising, customer experience, and business planning decisions.
• Drive advanced analytics initiatives including customer segmentation, cohort analysis, customer lifetime value (LTV) modeling, forecasting, predictive analytics, Marketing Mix Modeling (MMM), multi-touch attribution, and incrementality measurement to optimize business performance.
• Oversee the measurement and optimization of the end-to‑end customer journey, including website performance, digital marketing effectiveness, conversion funnel performance, personalization initiatives, customer retention programs, and digital experimentation efforts.
• Establish and maintain enterprise reporting frameworks, executive dashboards, and key performance indicators (KPIs) that provide visibility into eCommerce performance, customer behavior, and marketing effectiveness across channels.
• Provide strategic oversight for web analytics platforms,…