Manager, eCommerce Analytics

• Lead the execution of the company's Direct-to-Consumer (DTC) eCommerce analytics strategy, aligning measurement capabilities, customer insights, and performance analytics with business growth, customer acquisition, retention, and revenue objectives.
• Manage, coach, and develop a high-performing analytics team, establishing priorities, driving professional growth, and fostering a culture of data-driven decision-making, innovation, and continuous improvement.
• Partner with eCommerce leadership and cross-functional stakeholders to translate complex data into actionable insights and strategic recommendations that influence digital investments, pricing, promotions, merchandising, customer experience, and business planning decisions.
• Drive advanced analytics initiatives including customer segmentation, cohort analysis, customer lifetime value (LTV) modeling, forecasting, predictive analytics, Marketing Mix Modeling (MMM), multi-touch attribution, and incrementality measurement to optimize business performance.
• Oversee the measurement and optimization of the end-to-end customer journey, including website performance, digital marketing effectiveness, conversion funnel performance, personalization initiatives, customer retention programs, and digital experimentation efforts.
• Establish and maintain enterprise reporting frameworks, executive dashboards, and key performance indicators (KPIs) that provide visibility into eCommerce performance, customer behavior, and marketing effectiveness across channels.
• Provide strategic oversight for web analytics platforms, tag management systems, data governance processes, measurement architecture, and privacy compliance to ensure accurate, scalable, and reliable data collection and reporting.
• Evaluate emerging technologies, industry trends, and competitive insights to continuously enhance analytics capabilities, improve decision-making, and identify opportunities for revenue growth and operational efficiency.
• Support and maintain a positive safety culture by being an active leader in all safety program initiatives.

• Bachelor's degree in Business, Marketing, Analytics, Statistics, Economics, Computer Science, Data Science, or a related field required.
• Minimum of five (5) years of experience in web analytics, with a strong emphasis on analytics strategy development and implementation within eCommerce or digital environments.
• Previous experience in a mentor, supervisor, lead, or manager role is required.
• Highly advanced skills in managing profiles, integrating third-party tags and creating tagging strategy required.
• Extensive skills in creating and delivering regular and ad-hoc reports and dashboards using tools like Microsoft Excel, Looker Studio, and Power BI required.
• Demonstrated experience leading analytics teams and developing talent in a fast-paced, data-driven environment.
• Demonstrated experience developing analytics insights to support senior leadership and drive organizational change.

Expertise in leading eCommerce analytics strategies, developing high-performing teams, and translating complex data into actionable insights to drive business growth and customer engagement. Proficient in advanced analytics techniques and tools to optimize performance and enhance decision-making.

• ECommerce Analytics Strategy Development
• Team Leadership and Development
• Advanced Analytics Techniques
• Web Analytics Platforms Management
• Data-Driven Decision Making

• Web Analytics
• Customer Segmentation
• Cohort Analysis
• Customer Lifetime Value Modeling
• Predictive Analytics
• Marketing Mix Modeling
• Multi-Touch Attribution
• Incrementality Measurement
• Data Reporting
• Tag Management

• Coaching
• Mentoring
• Collaboration
• Communication
• Innovation

• Direct-to-Consumer
• Customer Acquisition
• Customer Retention
• Digital Marketing
• Performance Analytics

• Microsoft Excel
• Looker Studio
• Power BI
• Tag Management Systems
• Measurement Architecture