Business Development Manager - Colorado State

Overview

Position Title:

Business Development Manager - Colorado State

Requisition : R100999

Location:

Fort Collins, CO

Full/Part-Time:
Full time

Learfield is the leading media and technology company powering college athletics. Learfield owns and leverages a data-rich platform to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield supports schools and brands through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive content, marketing initiatives, NIL solutions, and advanced digital platforms.

Our people-first culture focuses on building meaningful relationships with employees, partners, and fans. The company aims to deliver its mission and embody core values in daily work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

We are seeking a motivated and relationship-driven sales professional to join our sponsorship team. You thrive in a collaborative environment and contribute to revenue growth through both renewals and new business. In this role, you will manage existing client relationships and drive growth by actively building a new business pipeline, executing partner agreements from prospecting through renewal, and collaborating with internal teams and university stakeholders to deliver impactful campaigns aligned with partner goals.

• Meet and/or exceed assigned revenue goals by developing and selling integrated sponsorship packages
• Manage a defined book of business, including full sales cycle ownership for renewals and new business deals
• Build, present, and negotiate proposals across digital, social, broadcast, in-venue, and experiential platforms
• Develop relationships with local, regional, and national partners to highlight the value of collegiate sponsor ships
• Build and maintain strong relationships with university partners, athletic department staff, corporate sponsors and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university
• Collaborate with internal teams to execute partner deliverables in alignment with contract terms and brand standards
• Maintain accurate records of sales activity and pipeline progress in CRM systems
• Support the development of year-end recaps and participate in renewal planning discussions
• Attend and contribute to game day operations and client hospitality events, including occasional nights and weekends
• Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms
• Perform other related duties as required

• 4+ years of sales experience with a focus on building and maintaining client relationships
• Demonstrated ability to manage multiple priorities and meet/exceed sales goals
• Strong communication and presentation skills with a customer-first approach
• Comfort navigating CRM systems and working within a performance-driven sales environment
• Ability to work evenings and weekends as needed for game days and events

• Experience in sports sponsorship or media sales (radio, signage, social, digital, etc.)
• Familiarity with marketing solutions that include digital and experiential assets
• Bachelor s degree from an accredited four-year college or university

The approximate national base pay range for this position is $55,000.00 to $60,000.00. This is a good faith estimate at the time of posting. Individuals may be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Salary placement may vary based on factors including job-related knowledge, skills, experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

PI