Amazon General Manager — Supplements

About Us

Sun Nutraceuticals is a vertically integrated supplement manufacturer based in Fort Lauderdale, FL. We produce dietary supplements across every major format — powders, capsules, gummies, and liquids — for both contract manufacturing clients and our own house brands. We recently launched our first Amazon product (a creatine powder) and are looking for an experienced operator to build and scale our Amazon brand division from the ground up.

We have the manufacturing infrastructure, formulation capabilities, and working capital ($500K allocated) to move fast. What we need is the person who can turn those advantages into a portfolio of winning products on Amazon.

This is a true general manager position. You will own the entire Amazon brand division end to end — from identifying which products to make, to getting them ranked and selling  are not joining a team. You are building one.

• Research and identify high‑potential product opportunities that leverage our in‑house manufacturing capabilities across powder, capsule, gummy, and liquid formats.
• Work directly with our procurement and R&D teams to cost out each product opportunity.
• Build margin models and sales projections to evaluate and prioritize opportunities.
• Present business cases to leadership and participate in go/no‑go decisions on new product launches.
• Issue purchase orders to initiate production on approved products.

• Manage the full Amazon FBA supply chain — forecasting demand, coordinating production schedules, and submitting POs/MOs to keep inventory levels optimized.
• Work with our production and logistics teams to ensure on‑time shipments to Amazon fulfillment centers.
• Monitor inventory health metrics and prevent stockouts or excess inventory situations.

• Collaborate with creative and marketing resources to develop and optimize product listings (copy, images, A+ content, brand story).
• Own the Amazon advertising strategy — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP as the business scales.
• Manage ad spend day to day, optimizing for ACoS/TACoS targets while driving ranking and revenue growth.

• Scale the division to $300K/month in revenue within 12 months.
• As revenue grows, hire and manage a team to support expanded operations (advertising specialists, catalog managers, etc.).
• Establish SOPs, reporting cadences, and KPIs for the division.

Must‑Have

• 3+ years of hands‑on experience managing and scaling a supplement or consumables brand on Amazon (not just agency work — you’ve owned a P&L).
• Proven track record of scaling an Amazon brand to $100K+/month in revenue.
• Deep knowledge of Amazon Seller Central, FBA operations, and inventory management.
• Strong Amazon PPC experience with demonstrated ability to manage five‑ and six‑figure monthly ad budgets profitably.
• Experience with product research and opportunity analysis in competitive supplement categories.
• Ability to build financial models for product costing, margin analysis, and demand forecasting.
• Self‑starter who thrives with autonomy — you’ll have resources and support, but no one is going to tell you what to do every day.
• Strong written and verbal communication skills for cross‑functional collaboration with manufacturing, creative, and leadership teams.

Nice‑to‑Have

• Experience in supplement manufacturing, contract manufacturing, or CPG product development.
• Familiarity with tools like Helium 10, Jungle Scout, Data Dive, Keepa, or similar Amazon analytics platforms.
• Experience with Amazon DSP.
• Background in hiring and managing small teams.
• Knowledge of FDA/FTC compliance for supplement advertising and labeling.

Most Amazon brand manager roles are about optimizing what already exists. This one is about building something from scratch — with the unfair advantage of owning the manufacturing. You won’t be negotiating with suppliers or waiting 12 weeks for inventory from overseas. You’ll be working directly with a production facility that can formulate, manufacture, and ship product on your timeline. You’ll have real capital behind you, a CEO who understands the supplement industry, and the autonomy to run this like your own business.

$80,000 – $130,000 base salary (depending on experience) + performance‑based bonus tied to revenue milestones.

Please include with your application:

• A brief summary of Amazon brands you’ve managed, including peak monthly revenue.
• An example of a product you identified, launched, and scaled on Amazon.
• Your approach to evaluating a new product opportunity in the supplement space.