Director, Program Management

The Director of Program & Project Management leads the Marketing Program Management Office (PMO) and is accountable for delivering high-impact marketing programs and projects on time, on budget, and with measurable business outcomes. This role establishes governance, standards, and operating rhythms across marketing planning and execution—ensuring cross-functional alignment, risk management, resource optimization, and performance reporting.

This Director has direct people leadership responsibility for three core functions: (1) Program & Project Management, (2) Marketing Technology Operations (Mar Tech Tool Configuration), and (3) Change Management. The role ensures that marketing priorities are translated into scalable processes, enabling technologies, and sustained adoption across the  addition, the Director serves as the Lead Program/Project Manager for Marketing-led enterprise initiatives—large-scale, cross-functional programs where Marketing is the accountable business owner driving strategy, governance, execution, readiness, and value realization in partnership with IT, Data/Analytics, Sales, Product, Finance, Legal/Compliance, and Operations.

Key Responsibilities Marketing Program Leadership & Delivery
• Own the end-to-end lifecycle for strategic marketing programs (e.g., launches, integrated campaigns, lifecycle/nurture programs, brand initiatives, events).
• Translate marketing strategy into executable roadmaps, work streams, milestones, dependencies, and deliverables.
• Drive execution rigor through best-fit delivery practices (e.g., agile, hybrid, waterfall) and proactive issue resolution.
• Ensure outcomes are measurable by partnering with Analytics to define success metrics, reporting cadence, and learnings.

PMO Governance, Standards & Operating Rhythm
• Establish and continuously improve marketing program/project governance, stage gates, change control, and stakeholder communications.
• Define and enforce templates, playbooks, and processes for briefs, charters, RACI, timelines, status reporting, and post-mortems.
• Own the marketing intake model and prioritization framework to align demand to strategic priorities and capacity.
• Create and run operating rhythms (weekly execution reviews, monthly portfolio reviews, quarterly planning/OKR cadence).Portfolio, Capacity & Resource Management
• Manage the marketing portfolio across teams and channels, balancing capacity, throughput, and priority trade-offs.
• Lead quarterly and monthly planning processes (OKRs, roadmap planning, campaign calendars).
• Partner with functional leaders to allocate resources (internal, agencies, freelancers) based on skills, urgency, and value.
• Identify bottlenecks and implement solutions (process redesign, staffing plans, vendor strategies, automation).Stakeholder Management & Cross-Functional Alignment
• Serve as a trusted partner to marketing leaders and enterprise stakeholders, providing clarity on timelines, scope, risks, and dependencies.
• Facilitate decision-making forums (steering committees, program councils, launch/campaign reviews).
• Improve collaboration across Creative, Content, Digital, Ops, Sales, Product, Legal/Compliance, and IT to reduce cycle time and rework.
• Manage stakeholder expectations, negotiate priorities, and maintain clear communication across all levels.

Marketing Technology Operations (Mar Tech Tool Configuration) Leadership (Direct Team Oversight)
• Own and administer the customer journey orchestration platform, including environments, configuration, and releases.
• Configure and maintain end-to-end journey workflows, rules, triggers, and integrations across CDP/CRM, marketing automation, web/app, contact center, and offline systems based on defined journey requirements.
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