Marketing Campaigns & Segmentation Manager

Overview

Join Vacatia and Turn Campaign Strategy into Measurable Growth
. Location: Fort Lauderdale, FL or Orlando, FL (Hybrid Flexibility Available) or Remote Potential. Vacatia is redefining the vacation ownership experience by blending technology, hospitality, and innovation to create smarter, more connected travel for families. As we continue to scale our sales and marketing engine, we are seeking a Campaigns and Segmentation Project Manager to bring strategy to life through precise execution, intelligent targeting, and data driven insights.

Reporting to the Vice President of Sales and Marketing, this role sits at the center of campaign planning and delivery. You will partner across Sales, Marketing, Owner Solutions, Business Operations, and Engineering to ensure the right message reaches the right owners at the right time and drives measurable results across revenue, engagement, and inventory performance.

• Drive Growth with
  
  Purpose:
  
  Your work directly impacts owner engagement, conversion, and revenue outcomes.
• Highly Cross Functional Role:
  Collaborate closely with sales leaders, marketers, call centers, and technical teams.
• Execution with Visibility:
  Own campaign delivery from intake through performance reporting with executive exposure.
• Hybrid Flexibility:
  Work from Fort Lauderdale, Orlando, or remotely with flexibility built into how we operate.
• Career Growth:
  Join a high growth company where strong execution and smart thinking are recognized and rewarded.

• Execute multi channel campaigns across email, SMS, and outbound call programs
• Manage campaign calendars, workflows, and timelines using tools such as
• Build and refine customer segments based on ownership status, eligibility, behavior, and campaign objectives
• Coordinate closely with Owner Solutions to align campaigns with call center capacity and lead flow
• Partner with Marketing on messaging, creative readiness, and launch timing
• Serve as the primary point of contact for Salesforce based campaign data requests and reporting
• Deliver consistent performance reporting on engagement, conversion, and opt out metrics
• Share campaign updates and insights with Sales leadership, Inventory Management, Resort General Managers, Asset Management, and Customer Care
• Identify learnings and optimization opportunities to improve future campaign performance

• At least 3 years of experience in campaign execution, segmentation, CRM operations, or marketing project management
• Hands on experience delivering omni channel campaigns including email, SMS, and outbound coordination
• Strong organizational and project management skills with the ability to manage multiple concurrent initiatives
• Analytical mindset with experience interpreting campaign performance metrics
• Comfort working cross functionally with sales, marketing, call center, and engineering teams
• Experience in timeshare, vacation ownership, hospitality, or subscription based businesses strongly preferred
• Proficiency in Google Sheets or Excel with familiarity in segmentation logic or SQL considered a plus
• A proactive, detail oriented, and collaborative approach to execution

If you thrive at the intersection of strategy, execution, and analytics and want to help shape how Vacatia connects with owners and drives growth, we would love to hear from you. Apply today and help transform campaign strategy into measurable impact at Vacatia.