Senior Director of Digital Marketing

Senior Director of Digital Marketing - ABA Centers of America (Corporate HQ) Downtown Fort Lauderdale, FL HQ – In-Office

This position is on-site in our Fort Lauderdale corporate office Monday-Friday.

We are the nation’s fastest-growing provider of autism care, delivering high-quality Applied Behavior Analysis (ABA) therapy across a rapidly expanding footprint. Since our founding in 2020, we’ve scaled from a single clinic to nearly 70 operating areas in more than a dozen states, supported by a high-performance corporate infrastructure and data-driven decision-making.

Recognized as the #5 fastest-growing private company in America by Inc. magazine, ABA Centers of America is a self-funded, founder-led organization—a rarity in today’s healthcare landscape. We’ve achieved this growth without private equity, relying instead on operational discipline, smart capital allocation, and a relentless focus on outcomes.

Our corporate team plays a mission-critical role in this success—developing scalable systems, managing risk, and driving the analytics that power our growth. If you’re a strategic thinker who thrives in a fast-paced, purpose-driven environment, we offer a unique opportunity to help shape the future of autism care—while building on a legacy of operational excellence.

ABA Centers of America was founded by a father whose personal journey navigating autism care for his daughter revealed deep gaps in access, consistency, and quality across the system. Determined to disrupt the status quo in the autism care field and eliminate the unacceptably long wait lists for treatment, he built a company rooted in compassion, clinical excellence, and a relentless commitment to care that makes a difference.

Our commitment to operational excellence, ethical leadership, and transformative care has earned our company and leadership national recognition from trusted sources, including:

• Inc. 5000 – 5th Fastest-Growing Private Company in America
• Financial Times – #1 on "The Americas' Fastest Growing Companies"
• EY Entrepreneur Of The Year® U.S. Overall
• South Florida Business Journal’s Top 100 Companies
• Florida Trend Magazine's 500 Most Influential Business Leaders
• Inc. Best in Business, Health Services

As the Senior Director of Digital Marketing, you will serve as the organization’s top digital marketing leader, reporting directly to the Chief Marketing Officer (CMO). In this highly visible leadership role, you will define and execute the enterprise digital growth strategy across all channels, driving measurable demand generation, brand visibility, and patient acquisition outcomes across ABA Centers’ national footprint.

You will lead a high-performing, multi-discipline digital team and act as the strategic owner of performance marketing, digital experience, marketing technology, and AI-enabled growth disciplines including emerging search and discovery ecosystems.

The principal functions of the position identified shall not be considered as a complete description of all the work requirements and expectations that may be inherent in the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

• Define and lead the enterprise-wide digital marketing strategy aligned to patient acquisition, brand growth, and revenue objectives
• Own the end-to-end digital funnel strategy, optimizing across awareness, acquisition, conversion, and retention
• Translate business priorities into scalable, data-driven digital campaigns that deliver measurable performance outcomes

• Lead strategy for Generative Engine Optimization (GEO) to ensure strong brand visibility across AI-driven answer engines, generative search platforms, and large language model ecosystems
• Drive AI Search (AEO) initiatives to strengthen discoverability across evolving search behaviors and conversational interfaces
• Establish frameworks to optimize content, structured data, and digital assets for both traditional search engines and generative AI discovery…