ECommerce Product Manager

Product Manager – Browse & Integration

One of the best-known names in cruising, Princess is the world's leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can't. The Love Boat promises something for everyone.

The Product Manager – Browse & Integration is responsible for defining and executing the product strategy for the Princess Cruises website browse experience, ensuring guests can easily discover cruise vacations, destinations, itineraries, and offers from the homepage through the top of the booking funnel. This role owns the website browse product roadmap and serves as the Product Owner for Adobe Experience Manager (AEM), partnering closely with Merchandising, Marketing, Engineering, UX, and Analytics.

The role also owns the product strategy and requirements for website pixeling, tagging, and client-side integrations, ensuring the website is properly instrumented to support analytics, Integration, consent management, customer insights, experimentation, and the integration of third-party web technologies delivered through client-side tags and pixels.

Here's a summary of what Princess is looking for in a Alaska Product Manager. Is this you?

Responsibilities:

• Browse Experience Product Management:
  Own the browse experience across the Princess Cruises website, including the homepage, destination pages, promotional landing pages, campaign experiences, and other pre-booking discovery capabilities. Define the product roadmap, prioritize enhancements, and deliver features that improve discoverability, merchandising effectiveness, guest engagement, and conversion while balancing customer needs, commercial priorities, and technical considerations.
• Adobe Experience Manager Product Ownership:
  Serve as Product Owner for Adobe Experience Manager (AEM), defining product requirements, prioritizing enhancements, and improving content authoring capabilities. Partner with Merchandising, Marketing, Content, and Engineering teams to enable reusable components, efficient publishing workflows, governance, and scalable content management across the Princess Cruises website.
• Integration, Pixeling & Tagging Strategy:
  Own the product strategy and roadmap for website pixeling, tagging, and client-side integrations. Define the business requirements that enable analytics, audience segmentation, Integration, consent management, customer behavior tracking, and the deployment of third-party web technologies. Partner with Engineering, Analytics, Marketing, and Architecture to ensure integrations supporting platforms such as Adobe Experience Cloud, Full Story, Optimizely, Osano CMP, Salesforce, and future web capabilities are implemented consistently, securely, and in accordance with enterprise standards.
• Cross-Functional Product Delivery:
  Collaborate with UX, Engineering, Architecture, QA, Merchandising, Marketing, Analytics, and Commercial teams to translate business objectives into product roadmaps, epics, user stories, acceptance criteria, and prioritized backlogs. Participate in Agile planning ceremonies and support successful delivery of website releases.
• Website Measurement & Capability Enablement:
  Partner with Analytics and Engineering to define website instrumentation requirements, maintain the integrity of customer journey measurement, and ensure pixeling and tagging frameworks support current and future website capabilities. Continuously evaluate opportunities to improve data quality, operational efficiency, and the ability to rapidly deploy new web technologies through standardized integration patterns.

Knowledge &

Skills:

• The Product Manager – Browse & Integration owns the strategic direction and ongoing evolution of the Princess Cruises website browse experience and Adobe Experience Manager platform. The role influences customer acquisition, merchandising effectiveness, and digital engagement by defining product capabilities that support content management, discovery, Integration, and website instrumentation. Working across multiple business and technology…