Digital Marketing Director

Pompano Beach, FL – Onsite, must be local to the area Compensation:
Open and Negotiable Do not apply if you are not already in S. Florida Summary

Our client, a fast-growing name in custom off‑road builds, is hiring a hands‑on digital leader to own organic social, community, and website strategy — a real chance to run the full organic ecosystem for a brand with a passionate national following, without the constraints of paid media.

• 5+ years leading organic social media and website performance, in automotive, luxury, lifestyle, or high‑consideration e‑commerce
• Track record of growing organic presence and engagement through consistent strategy and iteration
• Strong content instincts — able to guide photo/video/copy output to match brand tone and audience behavior
• Working knowledge of SEO (technical, on‑page, content) sufficient to manage an agency
• Proficiency with Google Analytics, Search Console, Word Press, and scheduling/reporting tools
• Basic HTML/CSS and comfort troubleshooting tracking and integrations
• Strong project management across multiple priorities and tight timelines

• Set and execute organic social strategy across Instagram, Facebook, You Tube, Tik Tok, and Linked In; partner with Creative on content, and collaborate with influencers on organic activations
• Fully own community management (DMs, comments, forums), including after‑hours/weekend/holiday response, to build an engaged community that drives referrals and showroom interest; feed audience feedback into content and website planning
• Oversee website performance/maintenance and drive organic growth (SEO, on‑page, content) with agency support as needed; partner with design/dev on site experience and manage CRM/tracking integrations
• Maintain a content calendar across social, website, and blog; support organic‑first campaign planning
• Run regular channel/website audits and deliver weekly KPI reporting with insights and next steps

Enthusiast community experience (automotive forums, collector groups), editorial/blog instincts for SEO, conversion/UX familiarity, Adobe Creative Suite fluency, and experience aligning content with Sales/lead handling