Paid Marketing Associate Broadway America Fort Lauderdale , FL

Broadway Across America
Fort Lauderdale , FL
US

Summary

The Marketing Associate is a vital member of the Broadway Across America’s (BAA) South Florida office in Fort Lauderdale as part of BAA. The Marketing Associate assists the Director of Regional Marketing in the tactical implementation of advertising, digital, and public relations campaigns for all of our engagements in Miami, Fort Lauderdale and Orlando.

Duties and Responsibilities

Executes advertising plans with direction from the Director of Regional Marketing; maintains communication with media reps, vendors, press agents, and venue partners

Order and traffic all electronic, print, outdoor, television, and radio ads for all engagements and season subscription campaigns

Collaborate with BAA national digital team in the planning, booking, execution, and reporting of digital ad campaigns

Facilitates approval process with shows and our New York City headquarters to ensure all collateral is accurate and effective

Maintains and/or coordinates all social media campaigns for the Broadway Series including consistent presence over all social media platforms and cross promotions; incorporates national Broadway and show updates to local Facebook, Twitter/X and Instagram accounts as needed

Interacts with Ticketing staff on promotional and trade ticket requirements as needed

Creates and maintains email blast schedules with venue partners and facilitates any outside email blast requests from local arts groups

Coordinates the creation, content and targeting on email, SMS and app communications; verifies and schedules all communications

Maintains brand consistency across all marketing collateral

Assists Group Sales and Sponsorship teams in creation and execution of collateral and promotional needs

Assists with proofing and approving all show programs as needed

Attends partner marketing meetings/special committees to represent marketing team

Assists with securing and execution of special events, such as cast parties, promotional events and subscriber promotions as needed

Supports Director with marketing budgets and settlement delivery for every show and throughout the season subscription campaign as needed

Works with marketing staff in NYC and shows to develop new partnerships and third-party promotions

Liaises with current grassroots promotional contacts and develops new partnerships for non-media promotional ideas

Supports local publicists with occasional press interviews or events, including escorting talent and overseeing interviews as needed

Collects and submits advertising invoices to Accounts Payable in New York. Works with internal and venue partner accounting teams to manage client billing. Responsible for collection and creation of appropriate back up, accounting forms and reporting

Administers and maintains the local Broadway Across America market webpages for Miami, Fort Lauderdale, and Orlando

Administers and maintains the local Broadway Across America app for Fort Lauderdale

To perform the job successfully, an individual should demonstrate the following competencies:

• Cooperation
  • Establishes and maintains effective relationships
  • Active listener
  • Offers assistance and support to co-workers
  • Works cooperatively in group situations
• Able to work around unexpected changes of circumstance or workload
• Modifies a planned course of action based on new circumstances
• Changes communication style to achieve the best results
• Looks for ways to improve and promote quality
• Demonstrates accuracy and thoroughness
• Basic graphic design
• Knowledge of digital advertising
• Multitask and time management
• Must be willing to work nights and weekends as needed
• Reliable transportation to and from venue is essential
• Team Orientation
  • Fosters team cooperation
  • Understands team roles and responsibilities
  • Supports group problem solving
  • Active contributor within the team

Qualifications aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Educ…