Copywriter

Hybrid role in Fort Lauderdale: T,W,TH in office

some relocation assistance provided

We’re looking for a Creative Copywriter who loves to create—and execute. This role is for a true wordsmith who can fluidly move between high-level brand thinking and hands‑on copywriting across every touchpoint. One moment you’re shaping a distinctive brand voice or naming a new product or sub‑brand; the next, you’re writing compelling copy for video stories, DTC eCommerce product pages, catalogs, social media, paid search, or retail signage.

You thrive in both concept and craft, understand how language drives emotion and conversion, and know how to flex your voice across luxury, lifestyle, retail, and B2B environments.

• Create and evolve brand voices that are clear, distinctive, and scalable across channels
• Develop brand, product, collection, and sub‑brand names that resonate and differentiate
• Write compelling copy across a wide range of formats, including:
• Video stories and scripts
• Integrated marketing campaigns
• DTC eCommerce product pages and PDPs
• Catalogs and lookbooks
• Headlines and taglines
• Google Ads / paid search copy
• Email subject lines and lifecycle messaging
• B2B websites and marketing materials
• Retail signage and in‑store storytelling
• Employer brand and talent marketing
• Luxury brand narratives and elevated editorial copy
• Partner closely with Creative Directors, Designers, Marketing, Ecommerce, and Brand teams
• Translate creative strategy into clear, engaging, and on‑brand messaging
• Ensure consistency of voice while adapting tone for different audiences, channels, and business goals
• Edit, refine, and elevate copy to meet both creative and performance standards

• A deep love for writing, storytelling, and language
• Proven experience as a Copywriter, Senior Copywriter, or Creative Writer (agency or in‑house)
• Ability to move seamlessly between big‑idea conceptual work and detailed execution
• Strong understanding of branding, ecommerce, marketing, and conversion‑driven copy
• Experience writing across digital, print, retail, and paid media
• Comfortable working across luxury, lifestyle, retail, and B2B brands
• Highly collaborative, curious, and adaptable
• Strong attention to detail with the ability to work at speed without sacrificing quality

• Experience with DTC brands or retail environments
• Understanding of SEO and paid media best practices
• Experience naming products, collections, or brands
• Familiarity with employer branding or internal communications

• You’ll have the opportunity to shape brands, voices, and stories from the ground up
• You’ll work across a wide creative spectrum—from luxury storytelling to high‑performing ecommerce copy
• Your ideas and words will be seen everywhere: online, in‑store, in inboxes, and beyond