Product Marketing Manager

Overview

The Gig
We are seeking a highly strategic and results-oriented Product Marketing Manager to serve as the expert product owner for our Europe destinations and itineraries. This pivotal role holds direct accountability for the end-to-end marketing success of our European offerings, from initial market discovery to ongoing optimization. Additionally, this individual will provide critical marketing support for our fleet experience initiatives, ensuring a cohesive and compelling brand presence across all touchpoints.

The Gig
We are seeking a highly strategic and results-oriented Product Marketing Manager to serve as the expert product owner for our Europe destinations and itineraries. This pivotal role holds direct accountability for the end-to-end marketing success of our European offerings, from initial market discovery to ongoing optimization. Additionally, this individual will provide critical marketing support for our fleet experience initiatives, ensuring a cohesive and compelling brand presence across all touchpoints.

The ideal candidate will possess a deep understanding of the European travel market, a proven track record in product marketing, and the ability to drive cross-functional collaboration to achieve ambitious growth targets. This includes launching and marketing new and existing product offerings, including specific ships, onboard experiences, and potentially loyalty programs related to Europe.

As a key member of our crew, this person will contribute significantly to building out the Product Marketing function at Virgin Voyages.

This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can’t wait to ‘sea’ you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays as remote days.

• Europe Destinations & Itineraries (Expert Product Owner & Accountable for Success)
• Discovery & Research:
  Lead the gathering of in-depth destination insights for Europe, defining unique selling propositions (USPs), identifying clear customer targets, and understanding market positioning.
• Collaborate closely with Product Management, Revenue & Commercial Teams, Destinations Teams, and Marketing Intelligence to produce comprehensive market research reports, competitor analyses, and target audience personas specific to Europe.
• Track competitive activity across the cruise and travel categories to inform strategic growth planning and execution for European products.
• Strategy Development:
  Develop and own the overarching marketing approach for Europe destinations, setting clear objectives and crafting compelling value propositions for our sailors.
• Develop strategic and insightful product briefs to drive excellent creative output and serve as a resource for the broader organization, ensuring alignment with overall brand strategy.
• Conduct continual audits of existing content across channels to optimize messaging for the European market.
• Work closely with Fleet Experience, Brand, and Revenue teams to identify priority and opportunity product offerings, including new itineraries, specialty sailings, and onboard experiences/packages for Europe.
• Planning & Execution:
  Translate strategic plans into detailed marketing campaigns for Europe, overseeing implementation across various marketing channels.
• Develop and manage the content calendar for European itineraries, ensuring timely rollout of campaigns.
• Collaborate with Studio, Media, Marketing, and Sales/Trade Marketing teams to produce effective marketing assets, allocate media budgets, and manage publishing/communications.
• Drive brand enhancements, activation plans, and trade support (events, engagement, co-op) specifically for Europe.
• Partner with Planning Lead to oversee marketing development, execution, and launch for relevant Product Marketing initiatives.
• Partner closely with Brand, Paid Media, and Digital Experience teams to effectively communicate Virgin Voyages' product offerings across multiple channels to drive brand consideration and conversion.
• Analysis:
  • Measure and analyze performance metrics for all Europe destination…