Head of Growth; Telehealth

KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for a Head of Growth (Telehealth) in the Fort Lauderdale area.

Scale profitably while staying compliant in healthcare advertising. This person owns:

• Customer acquisition
• Funnel optimization
• Conversion rate
• CAC vs LTV
• Revenue growth

• Own paid media strategy across:
  Meta (Facebook / Instagram), Google Search & You Tube, Tik Tok (if compliant)
• Scale campaigns similar to Hims, Ro, Eden
• Control CAC, ROAS, and volume
• Build testing frameworks (angles, hooks, creatives, landers)

• Optimize the entire telehealth funnel:
  Landing pages, Medical intake forms, Eligibility flows, Checkout & subscription logic
• Improve:
  Visit assessment completion, Assessment prescription, Prescription paid conversion
• A/B test:
  Copy, Pricing, Guarantees, UX friction points

• Ensure ads, landing pages, and messaging comply with: FDA, FTC, Platform healthcare policies
• Know how to market GLP-1s, ED meds, hormones without getting accounts banned
• Work closely with legal / medical advisors

• Shape brand to feel:
  Trustworthy, Premium, Clinical but modern
• Align tone with successful brands like Hims/Ro, but distinct
• Oversee:
  Website messaging, Creative direction for ads, Email/SMS tone

• Improve:
  Refill rates, Subscription retention, Upsells / cross-sells
• Own email + SMS strategy:
  Onboarding, Refill reminders, Win-back flows
• Work closely with ops & pharmacy to reduce churn

• Manage:
  Paid media agencies, Creatives (designers, UGC creators), CRO specialists
• Eventually hire and lead:
  Media buyers, Lifecycle marketers
• Kill underperformers fast (ads, agencies, tools)

• Track and report: CAC by channel, LTV by product, Conversion rates per funnel step
• Use tools like: GA4, Post Hog / Mixpanel, Triple Whale / Northbeam (if used)
• Make data-driven decisions, not vibes

• 5+ years in performance or growth marketing
• Direct experience in telehealth or online healthcare
• Has worked on or scaled brands like:
  Hims / Ro / Eden / Weight loss telehealth
• Experience marketing:
  Weight loss (GLP-1s) ED Hormones
• Proven ability to scale from 5-6-7 figures/month

• Social media manager
• Branding-only marketer
• Someone learning healthcare ads for the first time

$60.00 - $65.00

Head of Growth Telehealth
• Fort Lauderdale, FL, US