Marketing Manager

Overview

The Broward County Aviation Department, which manages the Fort Lauderdale-Hollywood International Airport (FLL) and North Perry Airport (HWO), is seeking a Marketing Manager in the Aviation Administration Division. The Marketing Manager will support marketing and branding efforts for BCAD's FLL and HWO airports through awards submissions, newsletters, fact sheets, annual reports, FLL's app and website, news releases, and social media, and will aid in developing collateral for the next phase of the Master Plan for FLL.

This position reports to the Public Information Officer (PIO) and is part of the BCAD Communications team.

• Review and finalize content for social media postings and all listed publications in tandem with the PIO.
• Work with the BCAD Communications team and advertising consultant to devise branding strategies and campaigns for FLL and HWO, including on-demand print advertisements and other key airport projects/initiatives.
• Write stories and content for newsletters, fact sheets, website, annual reports, awards submissions, etc.
• Manage website content for FLL and HWO and ensure accurate information is displayed on external industry/trade sites.
• Communicate with airport stakeholders (externally) and with airport employees/community (internally) regarding airport events and emergencies.
• Create and post original content and engage with audiences on social media platforms (e.g., X, Facebook, Linked In).
• Assist with the implementation, processing, and approval of film permits for BCAD, including overseeing scouting and filming activity as needed.
• Collaborate with the PIO and the Communications team on branding and messaging for airport programs.

• Bachelor's degree from an accredited college or university with major coursework in marketing, business administration, public relations, or a closely related field. (Degree in Marketing, Public Relations, Journalism, or Communications preferred.)
• Four (4) years of experience in marketing, advertising, special events coordination, public relations, or closely related field.
• Public Relations Society of America (APR) Certification; FEMA Advanced Level PIO training;
  Advanced Marketing training or certification; and a valid Florida Class E Driver's License (based on area of assignment).

• Master's Degree in Marketing, Public Relations, Communications, or Journalism.
• Bilingual skills in Spanish, French, or Portuguese.
• 1+ year of Associated Press writing style experience and strong storytelling across formats (news releases, speeches, newsletters, ad campaigns, etc.).
• 1+ year of professional social media original content creation and posting experience.
• 1+ year demonstrated crisis communications or reputation management experience in aviation or tourism field.

All candidates must complete an extensive ten (10) year work history verification and criminal background check. Per CFR Title 49, Part 1542, all airport employees must undergo a Criminal History Records Check (CHRC) and a Security Threat Assessment (STA) to obtain a Security Identification Display Area (SIDA) badge, as required by the TSA. Ability to maintain authorization to drive a County vehicle and to obtain/maintain a SIDA badge.

The Aviation Department operates under a Drug-Free Workplace Policy in compliance with the Federal Drug-Free Workplace Act of 1988. All employees must interact courteously with the public, vendors, contractors, managers, and coworkers to maintain a professional work environment. Strong customer service, analytical, and written/verbal communication skills are essential.

The functions listed below represent the majority of time spent in this role. Management may assign additional related duties as necessary. In collaboration with the PIO, the Marketing Manager will review and finalize content for social media postings and all publications listed above. The role includes branding strategy development, content creation, website management for FLL and HWO, external communications, and social media engagement.

Physical Demands:
This is primarily sedentary with occasional walking…