Director of Strategic Marketing

The Strategic Marketing Director is an advanced, senior-level corporate B2B marketer with the ability to quickly grasp and identify in-depth business and marketplace knowledge and translate it into effective, annual strategic marketing plans and go-to-market tactics that drive the business forward to achieve annual financial/growth objectives.
The Director will create impactful promotions and collateral that promotes to existing membership as well as prospective members. S/he will support the development and execution of marketing strategies that uniquely reach critical stakeholders. You will help shape brand identity, lead development of resources and help deliver on Health Trust Performance Group's commitment to its membership. This role will require close collaboration across internal marketing teams and GPO business leaders.

The ideal candidate is a critical thinker who brings a smart creative approach to marketing that's grounded by validated insights.
Must demonstrate excellent writing skills and marketing acumen, leveraging the full range of marketing mix/omni channel approaches. The ideal candidate will have a proven track record in one or more of these:
Healthcare/B2B/GPO marketing. Will successfully move market share, deepen penetration and grow the GPO membership. Analyze all aspects of the business to proactively identify new opportunities and new customer segments, strategies for growing adherence in current members, cross-selling and programs to support sales to generate and nurture leads through the funnel.
Essential Skills and Qualifications from Job Description

• Bachelor's Degree in Marketing and/or Marketing Communications required
• Master's degree in marketing, communications, business and/or healthcare preferred.
• 10+ years of advanced marketing experience relevant to the assigned product/business or service
• Sound analytical skills, with the ability to interpret, analyze and make recommendations based on trends, insights and reports. Advanced ability to work with subject matter experts to grasp complex business subjects and effectively
• translate information via multiple marketing channels. Knowledge of marketing best practices a must.
• Must demonstrate an in-depth understanding of marketing, the GPO industry and healthcare supply chain
• Requires superior written and verbal communication skills. Presentation and communication skills must be excellent in order to build credibility and engage cross-functional teams
• Skilled at synthesizing disparate ideas/concepts and developing a mutually agreed vision. Must have a collaborative nature and proven ability to influence and play a significant role in cross-functional teams
• Experienced in project management, possessing a high degree of organization, attention to detail and meeting deadlines. Skilled at managing both internal customer expectations and resolving any group conflicts
• Must be able to make decisions in a complex, fast-paced business environment while balancing the needs of multiple stakeholders.
• Experienced working in a dynamic, fast-paced environment with various personalities across multiple levels of the organization.
• Candidate must be an experienced and effective business copywriter as this position requires heavy focus on writing for all related deliverables. Excellent PowerPoint and presentation skills are a must.

• Not product/service
• B2B marketing
• Need to understand we are a healthcare GPO – role focuses on growing the membership in the non-acute space (e.g, ASC, dermatology, clinics, free standing Eds).
• Healthcare supply chain understanding is helpful.
• Selling to ceo, coo supply chain leaders.

• Understanding of how to market to segments – ASCs or Longterm
• Will assess Trade shows to attend – part of strategy The marketer picks the trade show and level, but the meeting and events team attends. .
• Ability to do a market assessment and analyze a segment to understand it. How do contacts make purchasing decisions. Finding their spend buckets – how do we market what we offer to them?
• Market research experience.
• Potential experience that might be a fit:
  Pharmaceutical, med device, Long term care
• Marketing to member or GPO that have contracts

• Analyze what the market potential is.

• Ability to look at other market segments and assess the market