Marketing Manager

Marketing Manager

Experience:

3+ years in Digital Marketing

Location:

Fort Lauderdale, FL, USA

Core

Skills:

Communication, content creation, Google Ads & Analytics

Educational

Qualification:

Bachelor’s degree in a related field

RD Global is a software consultancy focused on Web & Application Development, UX Design, Robotic Process Automation (RPA), Mobile Development, IoT and Cloud Enabling. We develop software solutions for our partners by combining our professional expertise, domain experience and knowledge of the latest technology trends. Learn more about RD Global ().

Agenzee is our SaaS product that manages NIPR Insurance licenses and carrier appointments with ease. Learn more about Agenzee ().

The Marketing Manager is responsible for ensuring that the product is positioned correctly in the market and that it meets the needs of the target audience. This role requires a deep understanding of the product, the market, and the competition.

The marketing manager should be able to communicate the value of the product to potential customers and ensure that the marketing message is consistent across all channels.

The marketing manager is also responsible for generating content, creating and executing email marketing campaigns, Google Ads, Google Analytics, SEO, and working closely with the sales team to provide them with all marketing collateral needed for success.

In addition, it’s vital for the marketing manager to keep up with industry trends and changes in the market and to adjust the go‑to‑market strategy as needed.

• Lead key initiatives included in the Digital Marketing Strategic plan with specific timetables and achieve target objectives.
• Manage marketing team (3).
• Work closely with the sales team to ensure that they have the tools and resources needed to sell the product effectively.
• Responsible for the execution of day‑to‑day activities for social media initiatives, paid ads, SEO, blogs, etc.
• Manage all aspects of web analytics.
• Experience in managing assigned budgets and resources.

• Bachelor’s degree in marketing, Business, or a related field.
• 3+ years of experience as a marketing manager for Insurance, SaaS product or IT Software Technology is preferred.
• Expert knowledge of Hub Spot.
• Proven ability to develop and execute effective and measurable Digital Marketing programs.
• Ability to work collaboratively with cross‑functional teams, including sales and product development.
• Familiarity with marketing automation and CRM tools, such as Hub Spot and Click Up.
• Strong work ethic and superior time management.
• Excellent verbal communication and presentation skills required.

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