Field Sales Manager

Own and drive field level execution, productivity, and profitability across Wholesale accounts by leading the field sales team, managing allocated budgets, and serving as the primary link between brand strategy and in store performance. This role will cover top markets in the Southeast region.

• Lead and manage the Wholesale field team of Brand Managers, as well as retail partner store support, through consistent market rotations to gather store feedback, build relationships, and drive business performance
• Ensure consistent execution of sales priorities, brand visual standards, and account strategies across all assigned Wholesale doors
• Maintain regular communication with stores and develop strong relationships with regional and store leadership through market visits, performance sharing, and ongoing collaboration
• Train brand managers and store teams on selling best practices, product knowledge (PK) and visual merchandising (VM), while ensuring brand standards are consistently executed in‑store

• Partner with the Account Managers to monitor regional door productivity and profitability across the total Wholesale business
• Manage retail partner store support budget, ensuring optimized allocation of resources to drive return on investment and improve door performance
• Ensure alignment between brand strategy and field execution through ongoing communication, reporting, and feedback

• Provide the field sales team with macro product feedback, competitive selling references, and identified opportunities to impact business
• Deliver in‑market feedback on assortments, including strengths, product gaps, and pricing relative to the competitive landscape
• Maintain awareness of competitive trends, pricing, promotions, and in‑store initiatives through regular market visits and competitor analysis
• Communicate significant competitive activity and market insights to sales team through structured reporting and regular updates
• Support and execute all in‑store marketing activations, ensuring timely and accurate implementation at the store level
• Partner with internal teams to ensure activations align with Wholesale strategy and brand objectives

• 7+ years of experience in retail; accessories and handbag experience a plus
• Experience working with multi department stores, (Dillard’s, Belk, Von Maur)
• Strong training & motivational abilities to develop high performing field teams
• Proven experience in sales analysis, forecasting, and promotional impact evaluation
• Keen eye for visual merchandising and maintaining brand standards