Regional Sales Development Representative

Position is based in Ft. Lauderdale, FL.

Annualized On Target Earnings (OTE) for the role are estimated between $75,000 - $95,000, inclusive of the base pay and performance against a monthly variable compensation plan with an on-target variable (OTV) of ~$4,000/month.

Note:

Actual compensation may vary based on your geographic location, relevant experience, skills, qualifications and overall performance.

The Regional Sales Development Representative (RSDR) is tasked with generating top-of-funnel growth within their market. This individual is responsible for identifying, engaging and enrolling new business customers and ensuring a positive onboarding experience to Wayfair Professional. This role is a field sales role complemented by virtual engagement. They are responsible for consistent weekly, quality outreach to new or existing businesses in person - through a combination of self-sourced prospecting efforts and company-provided lead sources.

They will work directly and collaboratively with members retail store employees.

The Regional SDR builds relationships with key decision-makers across target verticals, educates prospects on the value of the Wayfair Professional program, and drives enrollment and pipeline creation for the broader sales organization-working closely with store-leadership, in-store designers and the Regional Business Account Manager.

This role is ideal for someone who loves prospecting, showing up in the community, and building relationships in person. The right candidate is unfazed by hearing “no,” confident navigating procurement conversations, and able to position Wayfair as a long term supply chain partner, not just a place to buy products. Success comes from proactive outreach, strong organization, and clearly communicating the value Wayfair brings to business customers.

• Grow Local B2B Awareness:
  Build relationships with new and existing business customers through outreach, prospecting, and community engagement. Promote both the store and the Wayfair Professional program within the local market.
• Prospect and Qualify New Customers:
  Use research, outbound outreach, and networking to connect with business owners. Educate prospects, qualify opportunities, and drive new program enrollment.
• Drive In Store Engagement:
  Encourage business customers to visit the store, connect them with Design Specialists, and create meaningful introductions to the Regional Business Account Manager.
• Support the Customer Onboarding Journey:
  Ensure new customers are enrolled smoothly, routed to the right sales partner, and set up for early success through strong follow up and appointment setting.
• Build Community Partnerships:
  Develop relationships with local business associations, real estate professionals, and design industry groups to expand Wayfair’s presence and credibility.
• Coordinate Local Events:
  Partner with store leadership and marketing to host in store events that engage business customers and showcase Wayfair’s offerings.
• Key Player in Growing the Wayfair Professional Network:
  Support store teams and regional customers with questions about the Wayfair Professional program and connect them to the right resources for complex projects.

• A Sales Mindset: 2 to 3 years of outbound sales experience with a track record of meeting or exceeding goals, ideally in B2B, trade, or business development environments.
• Strong Communication
  
  Skills:
  
  Comfortable building rapport in person, over the phone, and through email with a professional and engaging approach.
• Organizational Strength:
  Able to manage outreach plans, customer follow up, Salesforce activity, and event coordination at the same time.
• Technical Comfort:
  Familiar with Salesforce or similar CRM tools, POS systems, and Google Suite.
• Community Energy:
  Enjoy being out in the local market, meeting new people, and representing the Wayfair brand with enthusiasm and professionalism.
• Ability to Travel:
  Willing to travel locally as needed to meet with customers, businesses, or partners. Typically within a 50 mile radius, with time spent both in market and in…