Director of Catering Sales

Director of Catering Sales

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.

Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues.

The Director of Catering Sales provides strategic leadership and oversight for all catering sales operations at the Broward County Convention Center. This position is responsible for driving food and beverage revenue growth, developing, and executing sales strategies, and ensuring exceptional client service from initial inquiry through event execution.

The Director leads the Catering Sales team and collaborates with Convention Center Sales, Event Services, Culinary, Operations, and Executive Leadership to ensure seamless event planning and delivery. This role oversees catering proposals, contracts, pricing strategies, and the Banquet Event Order (BEO) process while ensuring operational excellence, financial performance, and compliance with company policies and standards. Success in this position is measured by revenue growth, client satisfaction, team performance, and the successful execution of catered events.

Essential Duties and Responsibilities

• Provide strategic leadership for all Catering Sales operations, ensuring the achievement of revenue, profitability, and client satisfaction goals.
• Develop and execute annual sales, marketing, and business development strategies to maximize Food & Beverage revenue and market share.
• Lead, mentor, develop, and evaluate the Catering Sales team while fostering a culture of accountability, collaboration, and exceptional customer service.
• Establish and maintain strong relationships with clients, meet planners, industry partners, and internal stakeholders to generate new business and retain existing accounts.
• Partner with Convention Center Sales, Event Services, Culinary, Operations, Finance, and Executive Leadership to ensure seamless planning and successful execution of catered events.
• Oversee the development, accuracy, and timely distribution of Banquet Event Orders (BEOs), ensuring all event requirements are effectively communicated and executed.
• Oversee the preparation and negotiation of catering proposals, pricing strategies, service agreements, and contracts.
• Develop and manage the department's operating budget, revenue forecasts, and financial performance while monitoring key performance indicators and implementing corrective actions as needed.
• Collaborate with Culinary leadership to develop menus, pricing strategies, promotional initiatives, and revenue-generating opportunities that enhance the guest experience.
• Analyze sales trends, booking pace, market conditions, client feedback, and financial results to identify opportunities for revenue growth and continuous improvement.
• Represent the Convention Center at trade shows, industry events, networking functions, and client meetings to promote the facility and generate new business opportunities.
• Ensure compliance with company policies, contractual obligations, health and safety regulations, food safety standards, and risk management practices while maintaining a visible leadership presence during major events.
• Perform other duties and special projects as assigned.

Supervisory Responsibilities

Carries out supervisory responsibilities in accordance with all Legends Global policies and applicable…