Marketing Technology Developer

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Salary Range: $80,000.00 To $ Annually

We are looking for a Marketing Technology “Mar Tech” Developer to support and improve a

multi-brand digital marketing operation across Word Press websites, landing pages, SEO

systems, lead forms, tracking scripts, analytics platforms, and internal marketing workflows.

This role is ideal for a developer who understands that a website is not just a design asset. It is

a lead generation system. You will work closely with marketing, SEO, PPC, design, and data

teams to build scalable seo content series through programmatic templates, maintain accurate

tracking, troubleshoot forms and integrations, improve page speed, and support ongoing

campaign launches across multiple brands.

The ideal candidate is technically strong, detail-oriented, marketing-minded, and comfortable

technology platforms. This person should be able to take a designer’s mockups and bring them

to life while also understanding how their work impacts SEO, PPC performance, attribution,

conversion tracking, and lead quality.

• Build, maintain, and improve Word Press websites across multiple brands.
• Develop responsive landing pages, service pages, location pages, and programmatic SEO page templates.
• Work with Elementor, global templates, dynamic content, repeaters, global components,
• Build and manage custom post types, custom fields, template logic, and scalable page structures using ACF and related Word Press tools.
• Implement and troubleshoot forms using tools such as Formidable Forms, Gravity Forms, or similar platforms.
• Configure form logic, hidden fields, UTM capture, lead attribution, email notifications, SMTP, and routing workflows.
• Implement, test, and maintain marketing tracking scripts through Google Tag Manager and related platforms.
• Set up and QA GA4 events, Google Ads conversions, Meta custom events, Call Rail tracking, DNI, and call tracking number pools.
• Support SEO and PPC teams with technically sound landing pages, schema, internal linking systems, tracking, and page performance improvements.
• Optimize Word Press and Elementor pages for mobile responsiveness, Lighthouse scores, Core Web Vitals, speed, usability, and conversion rate.
• Work with Figma Dev Mode to accurately translate visual designs into responsive web pages.
• This role does not require any design work, but an eye for good design and attention to design details is a plus.
• Maintain technical SEO standards including canonicals, XML sitemaps, robots.txt, schema markup, indexation, crawlability, and internal linking.
• Support scalable schema and programmatic SEO initiatives across large sets of pages.
• Troubleshoot issues related to caching, CDN behavior, Word Press plugins, PHP configuration, APIs, tracking scripts, and form submissions.
• Work safely with API keys, personal access tokens, environment/config files, and sensitive credentials.
• Support integrations with tools such as Airtable, Google Places API, Call Rail, Google Search Console, and other marketing platforms.
• Help maintain staging, development, and production environments with proper QA and
• Document technical changes, QA steps, tracking implementations, and workflows clearly for the marketing team.

• Strong experience with Word Press development.
• Strong experience with Elementor, global templates, dynamic content, reusable components, and responsive page building.
• Experience with Advanced Custom Fields, custom post types, template logic, and structured content management.
• Experience working with Bootstrap, Tailwind, Material UI, or similar front-end frameworks/libraries.
• Experience taking Figma or designer mockups and developing them into accurate, responsive web pages.
• Strong understanding of responsive development across desktop, tablet, and mobile.
• Experience with form tools:
  Formidable Forms and Gravity Forms.
• Experience with HTML/PHP Forms.
• Understanding of UTM parameters, hidden fields, lead attribution, and form tracking.
• Experience with Google Tag Manager, GA4, custom events,…