Head of Content

Head of Content Experience Position Summary

We are seeking a strategic leader to build and scale a Content Experience capability as a core business growth engine.

The Head of Content Experience is responsible for leading the Content Experience function, overseeing Creative Strategy, Experience Design, Content Production, and Content Operations. This role owns the end-to-end Content Experience capability and drives measurable business impact through customer engagement, discovery effectiveness, conversion improvement, and scalable content operations.

This leader will drive the evolution from fragmented campaign-based execution toward an integrated Content Experience operating model that delivers measurable business impact across direct-to-consumer, retail, marketplace, and emerging AI-driven discovery environments.

The ideal candidate combines customer experience thinking, content strategy, operational leadership, and business acumen to build scalable capabilities that support long-term growth.

Design and deliver customer-centric content experiences that drive discovery, engagement, and conversion across the customer journey.

Build and scale a Content Experience capability through customer-focused content, experience innovation, operational excellence, and measurable business outcomes.

The Head of Content Experience leads the following teams:

• Creative Strategy
• Experience Design
• Content Production
• Content Operations

This role is accountable for the overall effectiveness, maturity, scalability, and business impact of the Content Experience function.

Lead the development and execution of an integrated Content Experience strategy that supports customer discovery, evaluation, decision-making, and conversion.

Responsibilities include:

• Defining the Content Experience vision and roadmap
• Aligning content and experience initiatives with business objectives
• Ensuring consistency across customer touchpoints
• Driving customer-centric decision-support experiences
• Connecting storytelling, product information, customer needs, and commerce experiences

Build and strengthen four core Content Experience capabilities:

• Brand and product storytelling frameworks
• Messaging architecture
• Customer intent and decision-support content
• Discovery and conversion content strategies

• Customer journey design
• Information architecture
• Navigation and usability optimization
• Product detail and commerce experience design

• Creative asset development
• Design, video, motion, copy, and visual content creation
• Modular content production systems
• Production quality standards

• CMS and DAM operations
• Content governance
• Localization management
• Content lifecycle management
• Content scalability and reusability

Ensure Content Experience initiatives contribute directly to business performance.

Responsibilities include:

• Improving content effectiveness and customer engagement
• Increasing discoverability and conversion performance
• Enhancing product experience performance
• Driving content reuse and operational efficiency
• Supporting revenue growth through improved customer experiences

Partner closely with commercial, marketing, digital, analytics, and operational stakeholders to align content investments with business goals.

Develop scalable operating models that improve speed, efficiency, quality, and consistency.

Responsibilities include:

• Establishing content governance standards
• Improving workflow efficiency
• Optimizing resource allocation
• Creating repeatable content frameworks
• Standardizing processes across channels and platforms

Lead continuous improvement initiatives that increase organizational effectiveness and scalability.

Serve as the primary Content Experience leader across the organization.

Collaborate closely with:

• Marketing
• Digital Commerce
• Analytics & Insights
• Operations
• Technology
• Executive Leadership

Ensure alignment between customer needs, business priorities, and execution teams.

Build a high-performing Content…