Head of VIP

Are you a strategic leader ready to shape the future of VIP operations in one of the fastest-growing iGaming organizations in the U.S. and beyond?

Soft2

Be
t is a leading iGaming company focused on delivering high-quality products and services for online gambling operators, including online casino and Sports book solutions. The company brings together expertise across product, technology, analytics, and operations to create innovative and engaging digital experiences. We’re seeking a Head of VIP to join our growing team in Fort Lee, NJ

Work Mode: 100% Onsite (Hybrid, Remote not available)

As the Head of VIP, you’ll lead a dynamic international team, overseeing the full VIP lifecycle across multiple markets and brands. You’ll define strategy, manage performance KPIs, and ensure an unmatched player experience in line with company goals and regulatory requirements. This is an opportunity to make a lasting impact by shaping a data-driven, customer-centric VIP program at scale.

• Lead, motivate, and develop the VIP team to deliver best-in-class service.
• Design and execute the global VIP strategy, ensuring alignment with business growth targets.
• Oversee day-to-day operations and performance of VIP activity across multiple regulated markets.
• Define and monitor key KPIs to track player engagement, retention, and revenue performance.
• Build and maintain long-term relationships with top-tier players, fostering loyalty and value.
• Collaborate closely with Marketing, CRM, Payments, and Compliance teams to deliver a seamless, compliant VIP journey.
• Implement segmentation, loyalty, and reward programs to enhance player lifetime value.
• Stay ahead of market trends, player insights, and competitive dynamics to drive continuous improvement.
• Ensure full adherence to Responsible Gaming and U.S. regulatory frameworks, including NJDGE requirements.
• Report on key metrics, insights, and forecasts for senior stakeholders.

• 2+ years’ experience in a Head of VIP, Senior VIP, or Team Lead role within the iGaming or online entertainment industry.
• Deep understanding of VIP lifecycle management, player segmentation, and retention strategy.
• Proven success operating across multiple jurisdictions, including U.S. regulated markets.
• Strong experience working with New Jersey regulators (NJDGE) and familiarity with compliance processes.
• Excellent leadership and communication skills, with a track record of motivating diverse, multicultural teams.
• Analytical mindset with data‑driven decision‑making ability.
• Highly organized, commercially minded, and results‑oriented.
• Strong commitment to integrity, responsible gaming, and player well‑being.

• Competitive salary and comprehensive benefits package including medical, dental and vision insurance, 401K plan, and more.
• Generous PTO policy.
• A dynamic international work environment.
• Partially subsidized in-office breakfasts and lunches.
• Birthdays, milestones and employee anniversaries celebrations.
• Opportunities for professional development and growth.

Bonuses:
Discretionary, performance based

Benefits:
Comprehensive medical, dental, and vision +401(k)

Perks:
Partially subsidized in-office breakfasts and lunches

Culture:
Collaborative, international team that celebrates milestones and wins together

Growth:
Strong opportunities for professional development and ownership within a scaling organization

Soft2

Bet is proud to be an Equal Opportunity Employer. We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.