CRM Manager

Are you ready to own CRM strategy and execution in one of the most dynamic regulated markets in the U.S.?

Soft2

Bet
, a fast-growing international iGaming and sports betting group, is seeking a CRM Manager to lead lifecycle strategy for the New Jersey market. This role is focused on driving engagement, retention, and long-term player value through data-driven customer journeys and personalized, compliant marketing.

Work Mode: 100% On-site (Hybrid, Remote not available)

The Role

As a CRM Manager
, you will own CRM strategy and execution for this key U.S. market, from onboarding and engagement through retention and reactivation. You’ll design localized, personalized campaigns across email, SMS, push, and onsite messaging, working closely with product, content, and data teams to deliver compliant, high-performing customer experiences.

What You’ll Do

• Develop and implement localized CRM strategies tailored to the New Jersey market across email, SMS, push, and onsite messaging.
• Own and optimize the customer journey across onboarding, engagement, retention, churn prevention, and reactivation.
• Plan, execute, and analyze campaigns with a strong focus on personalization, segmentation, and performance metrics.
• Collaborate with product, design, content, and data teams to deliver cohesive and impactful user experiences.
• Track and report on key CRM KPIs, including retention, conversion, CLV, and churn, and translate insights into action.
• Ensure all CRM activities comply with U.S. regulatory standards and responsible gaming practices for New Jersey.
• Serve as the primary point of contact for CRM initiatives in the New Jersey region.
• 3+ years of CRM experience, ideally within iGaming or digital entertainment.
• Strong understanding of the U.S. market, especially New Jersey consumer behavior and regulatory requirements.
• Hands-on experience with CRM platforms such as Braze, Optimove, Salesforce, or similar systems.
• Solid data analysis skills, including A/B testing, segmentation, and performance reporting.
• Excellent communication, stakeholder management, and organizational skills.
• Proactive, self-motivated, and comfortable managing projects independently.
• Experience with customer lifecycle strategy in regulated markets.
• Familiarity with onboarding, retention, and reactivation campaign design.
• Experience collaborating with cross-functional teams in a fast-paced digital environment.
• Background in iGaming, sports betting, or digital entertainment.
• Bonuses
  :
  Discretionary, performance-based
• Time Off
  :
  Generous PTO policy
• Perks
  :
  Partially subsidized in-office breakfasts and lunches
• Culture
  :
  Collaborative, international team that celebrates milestones and wins together
• Growth
  :
  Professional development and ownership within a scaling organization

Soft2

Bet is proud to be an Equal Opportunity Employer. We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.