Dispensary General Manager; Fort Lee

Ascend Wellness Holdings (AWH) of Fort Lee, NJ is looking to hire a Dispensary General Manager.

The General Manager is responsible for the execution of retail store and sales operations and delivering consistent, best-in-class customer experiences that drive profitable top-line sales. All General Manager duties and responsibilities must be executed with a commitment to the values of Ascend Wellness Holdings and its subsidiaries, and in a manner that supports our team, customers, and communities.

• Track revenue, margin, and budgetary targets – coach to results
• Monitor sales performance daily/weekly/monthly and adjust strategy as needed
• Optimize product menus, mix, pricing, and promotions with Commercial Corporate Teams
• Manage menus (banners, sequencing, deals, promotions, add‑ons)
• Maximize delivery performance where applicable
• Maximize curb‑side performance where applicable
• Collaborate cross‑functionally to test and scale new revenue‑driving initiatives
• Activate action plans when KPIs fall below target (staffing adjustments, targeted promos, re‑merchandising)
• Optimize profitability through fiscal discipline, cost management, accurate reporting, and fiscal accountability
• Approve payroll, PTO, and overtime
• Review and act on sales, invoices, and performance reports
• Monitor and reduce controllable expenses
• Analyze P&L for margin improvement opportunities

• Deliver exceptional service, build loyalty, and create memorable in‑store experiences
• Maintain non‑negotiables (add‑on menus, Ascend Pay, Legends Club, welcome greeter, refreshments)
• Lead by example on the sales floor
• Optimize customer flow and merchandising (check‑in, traffic flow, kiosks, displays, signage)
• Schedule and activate pop‑ups
• Use customer feedback to improve operations
• De‑escalate customer issues professionally
• Respond to Google Reviews via Edge within 24 hours
• Work directly with Call Center to ensure customer experience
• Drive customer loyalty programs (Blue, Gold, Platinum, Legends)
• Drive Pay by Bank results
• Integrate community engagement events into CX strategy

• Ensure flawless execution of daily store operations and uphold brand standards
• Manage opening/closing procedures, cash handling, scheduling, receiving, RFS
• Oversee inventory control, replenishment, shrink prevention, and merchandising standards
• Coordinate vendor logistics and deliveries
• Work with Retail Operations Maintenance on repairs and Capex
• Maintain operational checklists for consistency
• Integrate inventory best practices S.O.P.s (timely in‑take, aging management, cycle counts, vault organization, accessory replenishment)

• Conduct regular competitive store walks within a 5‑10m radius
• Perform daily/weekly competitive menu reviews
• Communicate insights to Regional and RPM

• Attract, develop, and retain high‑performing teams through coaching, engagement, and recognition
• Recruit, hire, train, and coach staff
• Manage labor scheduling to balance costs and service needs
• Conduct talent reviews and succession planning
• Foster a positive, customer‑focused culture
• Activate incentive programs
• Communicate corporate direction through daily chat‑ins and meetings
• Partner with HRBPs on employee relations
• Daily follow up on attendance tracker

• Uphold legal, regulatory, and company standards while maintaining a safe workplace
• Ensure adherence to company policies, state cannabis regulations, labor laws, and health/safety standards
• Ensure state and company compliance standards are always maintained
• Ensure state and company audit ready at all times
• Build strong relationships with regulators and local authorities
• Ensure all employees are trained/certified before independent work

• Identify, pilot, and scale initiatives that drive future growth and brand relevance
• Develop local marketing and community engagement programs with marketing partners
• Execute seasonal or promotional merchandising changes
• Collaborate with RD, RPM & Regional Menu Manager on local promotion ideas and menus
• If requested, pilot new in‑store concepts (Loyalty…