Media Buyer

TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.

We work with some of America’s largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.

When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle – “Be Real” – that means being genuine, keeping your word, and having the courage to make tough decisions. Our “Be Real” values resonate and are meaningful to us.

We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.

As a media buyer, you will report to the Senior Director of Media and be responsible for all aspects of the media buying process such as negotiating rates for media campaigns, research, and preparation of media plans across various categories and platforms, execution of media schedules, stewardship of media performance, analysis, and reporting. Bilingual (Spanish / English) proficiency preferred but not required.

Location:

Miami, New Jersey or Raleigh based is required.

• In depth knowledge and experience with programmatic platforms is required; linear TV media buying experience is a plus
• Demonstrated success managing lead gen campaigns and optimizing for efficient CPL and ROAS
• Strong analytical skills with the ability to provide thorough analysis of media performance and recommendations for marketing leadership and business teams
• Proficiency required in Microsoft Office applications, Google Analytics, DV360, and DSP platforms
• Solid negotiation skills with an ability to multi-task and solve problems in a fast-paced environment
• Must be detail-oriented with excellent written and verbal communication skills
• Expertise with attribution models along with an understanding of the halo impact of marketing channels is desired
• CTV marketing experience in insurance, healthcare and financial services is preferred
• Minimum 3 years’ experience in CTV and digital media buying
• Bachelor’s degree in marketing, advertising, media, communications or a related field is required

• Negotiate, buy, maintain, and monitor CTV media campaigns
• Research and identify ideal CTV media platforms and strategies based on target audience along with campaign objectives
• Preparation and presentation of media plans, quarterly reviews, and test proposals
• Collaborate on development of creative and overall strategy as it relates to other media channels
• Track and analyze campaign data such as views, click-through rates, engagement and conversion rates