District Webmaster

District Webmaster

Fort Mill School District 4 District Office - Fort Mill, South Carolina. Open in Google Maps.

Job : 5795328

Final date to receive applications: Jul 08, 2026 11:59 PM (Eastern Standard Time)

Posted: Jun 22, 2026 4:00 AM (UTC)

Starting Date: To Be Determined

Job Summary:

The District Webmaster is responsible for the administration, maintenance, accessibility, and continuous improvement of the Fort Mill School District's district website, school websites and athletics sites. This position serves as the district's primary resource for website management, content strategy, accessibility compliance, search optimization, analytics, and user experience. The district webmaster works closely with schools, departments, and district leadership to ensure website content is accurate, accessible, engaging, and aligned with district communication goals.

This role also supports employee recruitment, digital communications, live streaming, and the effective use of emerging technologies to strengthen the district's online presence and public communication efforts.

Reports to: Chief Communications Officer

Essential Duties:

• Develop and implement a long‑term strategy for district and school websites.
• Where needed, establish website standards, style guides, procedures and publishing workflows.
• Ensure consistent branding, design, navigation and user experience across district and school sites.
• Evaluate emerging web technologies and recommend improvements to support district goals.
• Serve as the district authority on website best practices.

• Manage and maintain the district website and all school websites, with input from school webmasters and staff.
• Create, edit, publish and archive website content.
• Ensure content remains current, accurate and relevant.

• Lead district efforts to maintain compliance with ADA and WCAG accessibility standards.
• Conduct accessibility audits and coordinate remediation efforts.
• Ensure compliance with all SC Department of Education requirements.

• Assist schools with content organization, page development, and publishing practices.
• Monitor school websites for compliance with district standards.
• Serve as the primary point of contact for website‑related support requests.

• Ensure content is error‑free, written clearly and presented in a user‑friendly manner.
• Optimize website organization and navigation to improve the user experience.

• Manage user permissions, workflows, templates, and page structures.
• Coordinate with technology staff and website vendors regarding system updates and support.
• Troubleshoot website issues and coordinate resolution when necessary.

• Publish emergency notifications, closures, alerts, and high‑priority communications.
• Support integration of website content with social media, email communications, and other digital platforms.
• Assist with photography, graphics, and multimedia content used on district websites when appropriate.

• Monitor website traffic, user behavior, and engagement metrics.
• Identify opportunities to improve website effectiveness and accessibility.
• Track performance of key pages.
• Use data to inform website structure, content placement, and user experience improvements.
• Compile website analytics reports as needed.

• Optimize website content, page structure, metadata, and navigation to improve visibility in search engine results.
• Analyze website search trends and user behavior to improve content organization and discoverability.
• Ensure website content is accurate, well‑organized, and written in a format that supports both traditional search engines and AI‑generated search results.
• Develop content structures that improve discoverability in AI‑powered search tools and generative search experiences.
• Optimize district and school websites to support employee recruitment, student enrollment, and community engagement goals.
• Develop content strategies that improve the district's visibility in searches related to…