Digital Marketing Contractor
Listed on 2026-08-21
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IT/Tech
Digital Marketing
Request for Proposals_ Digital Marketing
Details D
Zoomen- 50%
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Contractor
Contract Term: ASAP – January 31, 2027
Estimated Commitment: 30-40 hours per week
Primary Contact/Contract Manager:
Vice President, Content & Communications
Location:
U.S. / Remote
Welcome.
US is a national, non-partisan initiative dedicated to inspiring, mobilizing, and empowering Americans and institutions across the country to support newcomers seeking refuge and help them thrive.
Our vision is a nation where strong, welcoming communities are upheld by durable policies and a shared culture of belonging.
We achieve it by unleashing the desire and capacity of Americans and civic, faith, and private sector organizations across America to welcome and integrate newcomers in their new communities, ensuring that newcomers and local communities thrive together.
Born out of the urgent humanitarian response to global crises, Welcome.
US has grown into the broadest welcoming coalition in American history, engaging over 2 million Americans and over 250 community organizations, private sector partners, and local leaders to forge a community‑driven movement rooted in service and mutual flourishing.
By empowering Americans to serve, share their stories, engage their communities and their local, state, and federal leaders, we are transforming how the United States welcomes newcomers and driving toward lasting systems, policy, and cultural change.
SCOPE OF WORKWelcome.
US is seeking an experienced, results‑driven Digital Marketing Contractor (Individual or Independent Consultancy) to execute, optimize, and manage key digital marketing deliverables during the ASAP–December 2026 period. The core objective of this engagement is to optimize, manage, and scale Welcome.
US’s core engagement channels—with a primary focus on email marketing execution, paid media campaign management, performance analytics, and marketing technology operations—to drive supporter growth, engagement, and campaign mobilization.
Operating as an independent contractor, the selected provider will exercise professional judgment and technical oversight over execution workflows to achieve defined campaign
- Campaign Production & Deployment:
Build, test, schedule, and launch multi‑channel email campaigns, newsletters, and automated lifecycle user journeys within Salesforce Marketing Cloud Account Engagement (Pardot). - Technical QA & Deliverability:
Oversee end‑to‑end email production workflows, including rigorous quality assurance (QA), deliverability monitoring, sender reputation management, and list hygiene compliance. - A/B Testing & Personalization:
Formulate and execute structured testing roadmaps (testing subject lines, copy, send timing, dynamic content, and segmentations) to optimize open rates, click‑through rates, and downstream conversion. - Paid Campaign Setup & Optimization:
Plan, launch, and optimize digital ad campaigns across platforms (e.g., Meta Ads Manager, Google Ads, You Tube, and programmatic ad networks). - Targeting & Asset Coordination:
Define and continuously refine audience targeting strategies and bidding structures; specify creative asset requirements to meet campaign objectives. - Budget & Agency Oversight:
Manage ad spend pacing, campaign budgets, and target performance metrics; serve as the technical liaison to external paid media agencies.
- Analytics & Reporting:
Monitor, track, and synthesize multi‑channel performance data (email and paid media) against baseline project KPIs. - Insights & Dashboard Maintenance:
Maintain real‑time performance dashboards and deliver qualitative insights and actionable optimization recommendations to leadership. - Platform Administration:
Technical setup, configuration, and day‑to‑day functional maintenance of email platforms (ESP) and ad management tools.
Required Qualifications
- Digital Marketing
Experience…
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