Product Manager Job Fort Mill area,South Carolina USA,IT/Tech

3-7+ years of Digital Product Management experience
2+ years supporting eCommerce platforms and customer-facing digital products
Strong experience with Adobe Experience Manager (AEM) and Adobe ecosystem products
Experience with Adobe Commerce and/or marketing technology integrations
Experience with Marketo integrations and digital marketing platforms
Strong Agile/Scrum experience including backlog management, story grooming, sprint planning, and requirements gathering
Experience writing user stories and acceptance criteria in Jira/Confluence
Ability to partner with business stakeholders and technical teams
Strong roadmap planning and product lifecycle management experience
Demonstrated experience translating business requirements into technical solutions
Experience supporting web and mobile customer experiences
Strong communication and stakeholder management skills

Nice to Have

Rental, Retail, Supply Chain, or Logistics industry experience
Experience with customer acquisition journeys and checkout flows
Adobe Commerce experience
Experience with Voice of the Customer (VoC) programs
Experience measuring product KPIs and customer behavior analytics

About the Role

Insight Global is seeking a Digital Product Manager for a leading equipment rental organization. This individual will focus on customer-facing digital experiences, helping drive enhancements across eCommerce, digital marketing, and self-service web platforms. The ideal candidate possesses strong Adobe Experience Manager expertise, experience managing digital products throughout the product lifecycle, and a passion for creating seamless customer experiences. This role will partner heavily with marketing, engineering, UX, and business stakeholders to define requirements, manage backlogs, and deliver impactful digital capabilities that support strategic growth initiatives.

Key Responsibilities

Own and prioritize the product backlog for customer-facing digital experiences
Gather requirements and define product capabilities aligned to business objectives
Conduct story grooming, backlog refinement, sprint planning, and acceptance reviews
Work closely with stakeholders, UX teams, developers, and marketing teams
Support Adobe Experience Manager and Adobe marketing ecosystem initiatives
Define user stories and acceptance criteria for new features and enhancements
Collaborate with development teams to design and launch new customer experiences
Analyze customer feedback and identify opportunities for product improvements
Track product KPIs and customer engagement metrics