Content Strategist

515 River Crossing Drive Fort Mill, SC 29715

At Super-Sod, we’ve been growing grass—and growing careers—since 1892. What began as a small general store has evolved into a trusted name in turfgrass and one of the largest suppliers of sod in the nation. We encourage a collaborative culture and have been recognized as a Top Workplace by the Atlanta Journal-Constitution. With a long-standing tradition of excellence, we’re proud to continue growing strong!

• Competitive Wages
• Flexible Paid Time Off
• Comprehensive health and wellness plans (medical, dental, vision, HSA, supplemental life, accident, hospital, and critical illness)

Patten Seed is seeking a results-driven, highly creative Content Strategist to lead the development and execution of high-performing content across paid social media, organic social channels, and website platforms. This role is focused on driving measurable growth through compelling storytelling, performance-optimized creative, and strategic influencer and affiliate partnerships. The ideal candidate understands how to blend brand messaging with performance marketing, producing extensive content that converts, scales, and supports campaign objectives.

• Align all content initiatives with Patten Seed’s strategic messaging and brand campaign objectives.
• Develop and execute a comprehensive content strategy that supports paid social advertising, website conversion, and brand growth.
• Partner with internal marketing and sales teams to ensure messaging consistency across channels.
• Lead the creation of high-volume, high-performing paid social content (video, static, UGC-style, testimonial, educational, etc.).
• Analyze paid social performance data to refine messaging, creative direction, hooks, and CTAs.
• Continuously test, iterate, and optimize content to improve engagement, conversions, and ROAS.
• Manage and grow Patten Seed’s organic social presence across key platforms.
• Create and repurpose content for websites, landing pages, blogs, and product pages to support SEO and conversion goals.
• Manage and grow an active influencer network aligned with Patten Seed’s audience and brand.
• Manage and scale affiliate marketing initiatives.
• Capture, edit, and produce short-form and long-form video content for paid and organic channels.
• Oversee post-production including video editing, captioning, graphics, and formatting for platform-specific best practices.
• Maintain a consistent visual and messaging standard across all content assets.
• Performs other duties as assigned.

• 2–5 years of experience in content strategy, paid social, or related roles.
• Proven track record of creating content that drives measurable performance results.
• Strong understanding of paid social platforms (Meta, Instagram, Tik Tok, You Tube, etc.).
• Experience managing influencer and affiliate marketing programs.
• Video editing skills required (experience with Adobe Premiere, Final Cut, Cap Cut, or similar).
• Strong storytelling, copywriting, and creative direction skills.
• Analytical mindset with ability to interpret performance data and optimize accordingly.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Must be 18 years of age or older.
• Pre‑employment background check and drug screen required.

• Experience in agriculture, turf, landscaping, or outdoor industries (a plus).
• Familiarity with performance marketing metrics (CTR, CPC, CPA, ROAS, CVR).
• Experience scaling creator-led or UGC-style paid social campaigns.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.