Marketing Manager

A fast-growing, B2B-focused organization is seeking a strategic and results-driven Marketing Manager to lead demand generation and brand strategy initiatives. This role is responsible for building and executing marketing programs that directly support revenue growth, market expansion, and partner/channel engagement.

• Develop and execute comprehensive marketing strategies aligned with company growth objectives
• Drive qualified lead generation to support partner/channel recruitment and revenue teams
• Lead integrated digital campaigns from strategy through execution and optimization
• Design and implement account-based marketing (ABM) initiatives
• Build audience personas and translate insights into compelling content and campaign assets
• Manage performance marketing channels including SEO, SEM, paid search, social media, email marketing, programmatic advertising, and conversion optimization
• Oversee marketing budgets and ensure strong ROI across campaigns
• Utilize marketing automation and analytics tools to measure performance and drive data-informed decisions
• Collaborate cross-functionally with sales and leadership teams to align messaging and growth initiatives
• Analyze campaign results and provide actionable insights for continuous improvement

• Proven success in B2B marketing and demand generation
• Demonstrated ability to build strategy and execute at a tactical level
• Strong understanding of digital marketing ecosystems and marketing technology platforms
• Experience developing content strategies that align with ABM and revenue goals
• Analytical mindset with comfort interpreting data from multiple sources
• Exceptional written and verbal communication skills
• Ability to manage multiple priorities in a fast-paced environment
• Confident decision-maker with strong collaboration and leadership skills
• Self-motivated, growth-oriented professional