Aftermarket Sales Manager - Recreational

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.

Interested in joining us on our journey?

Location:

Remote (U.S.). This role requires travel; candidates must live within close proximity to a major airport to support business travel needs.

The Aftermarket Sales Manager is responsible for driving incremental aftermarket revenue growth by developing and leveraging strategic relationships with key decision-makers, operational leaders, and influential stakeholders ("pillars") across dealerships, small manufacturers, and distributor organizations. This is a highly sales-driven, influence-based role focused on educating, aligning, and motivating dealership leadership to route out-of-warranty replacement business through authorized distributors in support of the company’s aftermarket replacement program.

This role serves as the connective tissue between dealerships and distributor partners, ensuring consistent program adoption, sustained pull-through, and long-term aftermarket growth.

USA:
Elkhart, IN;
Atlanta, GA;
Dallas, TX;
Fort Myers, FL;
Fort Worth, TX;
Tampa, FL.

• Identify, develop, and maintain strong, multi-level relationships with organizational pillars and decision-makers, including dealership ownership, general managers, service and parts leadership, distributor executives, regional managers, key account leaders, and small manufacturer stakeholders.
• Build durable relationships across multiple levels to ensure continuity, resilience, and long-term adoption of the aftermarket program.
• Act as a trusted advisor to dealership and distributor leadership teams, providing strategic guidance on aftermarket growth, execution, and optimization.

• Proactively sell the company's aftermarket and out-of-warranty replacement solutions to dealership leadership, service managers, parts managers, and frontline teams.
• Educate dealership stakeholders on product applications, out-of-warranty replacement decision-making, and authorized distributor purchasing pathways.
• Influence and align dealership buying behavior by bringing leadership, service, and parts teams together around a cohesive aftermarket strategy.
• Drive behavior change by reinforcing program value, ease of execution, and financial impact.

• Partner closely with large distributor organizations to drive dealership pull-through, repeat purchasing, and sustained aftermarket volume.
• Align with distributor leadership on territory strategies, priority accounts, growth targets, and joint execution plans.
• Support distributor sales teams through joint customer calls, training sessions, and dealer-facing initiatives to accelerate program adoption.

• Lead execution and expansion of the out-of-warranty replacement program through consistent leadership-level engagement.
• Monitor dealership participation, distributor performance, and aftermarket revenue growth against targets.
• Provide structured, actionable feedback on market trends, program effectiveness, competitive dynamics, and customer insights to inform continuous improvement.

• 5+ years of experience in aftermarket, channel, or B2B sales.
• Demonstrated success selling through dealership and distributor-based sales models.
• Strong relationship-building, consultative selling, and influence skills at multiple organizational levels.
• Experience training, coaching, and enabling sales, service, or operational…