Regional Sales Representative

Florcrafters, a VPHS Flooring unit, is seeking a highly motivated and experienced Regional Sales Representative to drive business growth in the Fort Myers and greater Southwest Florida commercial and residential flooring markets. This is a pioneering role for our Fort Myers location, focused on identifying and securing large-scale flooring projects by leveraging industry tools and building strong, lasting relationships with key decision-makers.

The ideal candidate is a self-starter with deep roots in the flooring industry, a proven track record in B2B sales, and expert-level knowledge of flooring materials, installation processes, and blueprint takeoffs. You will be responsible for the entire pre-bid sales cycle, from prospecting and lead generation (a prospecting list/tool is provided) to relationship management and strategic positioning, to increase our bid win rate.

• Proactively identify and qualify new Residential, Multi-family, and Non-Residential flooring projects using provided prospecting tools, local market intelligence, and industry networks.
• Analyze project specifications and blueprints to determine viability and alignment with Floorcrafters Flooring’s capabilities.
• Maintain a robust pipeline of potential projects to ensure a consistent flow of bidding opportunities.

• Cultivate and maintain strong professional relationships with key stakeholders, including but not limited to builders, developers, general contractors, architects, and interior designers.
• Position Floorcrafters as the premier flooring contractor in the region through regular communication, on-site visits, and networking.
• Serve as the primary point of contact for clients during the pre-construction and bidding phases, ensuring high customer satisfaction.

• Proficient in material takeoffs using tools like Sales CRM, Bluebeam, On-Screen Takeoff, or similar.
• Strong ability to read/interpret construction drawings, specs, and addenda. Hands-on knowledge of flooring installation processes is mandatory.
• Demonstrate a comprehensive understanding of various flooring materials (LVP, LVT, hardwood, tile, carpet, etc.) and their installation requirements.
• Collaborate with the estimating team to provide critical insights that inform bid strategy and pricing.

• Develop and execute a strategic sales plan for the Fort Myers region to achieve company growth targets.
• Track and report on key sales metrics, including pipeline activity, bid submissions, and win/loss rates.

• Minimum 2-5 years of proven sales experience within the B2B flooring industry.
• Expert-level proficiency in performing flooring takeoffs from blueprints and construction documents.
• In-depth knowledge of a wide range of flooring products (hardwood, LVP/LVT, tile, carpet, stone) and their installation methods.
• Demonstrated experience and success in a B2B sales role, preferably in the flooring industry. The construction or building materials sector will be considered.
• A strong existing network of contacts with builders, developers, and general contractors in the Southwest Florida market.
• Understanding of Sales CRM software.
• Excellent communication, negotiation, and interpersonal skills.
• Self-motivated, results-oriented, and able to work independently with minimal supervision.
• Valid driver’s license and reliable transportation for frequent travel within the service area.

• Sales oriented
• 3+ years of experience specifically in flooring sales.
• Positive mindset!
• Competitive base salary
  plus a performance-based commission and bonus structure
  .
• Vehicle allowance
• Paid time off and holidays.
• Opportunities for professional growth within a rapidly expanding company.

VPHS Flooring is the unified brand of two of Southwest Florida’s most respected flooring companies:
Floorcrafters in Fort Myers (since 1989) and Creative Tile & Hardwood Floors in Naples (since 1978). With over 80 years of combined experience, we are a locally owned, family-operated business dedicated to providing exceptional craftsmanship and unparalleled customer service. Our Fort Myers location, Floorcrafters, has been a cornerstone of the community for over 35 years, specializing in high-quality flooring solutions and building a reputation for expertise and care.