Assistant Director for Enrollment Communications

Job Details

Type of Position:
Professional Staff – External Affairs

Job Type: Regular

Work Study Position:
No

Sponsorship Available:
No

Location:

Fort Smith, Arkansas

The Assistant Director for Enrollment Communications provides strategic leadership and hands‑on execution for recruitment‑ and yield‑focused communications that support the enrollment goals of the University of Arkansas – Fort Smith. The position serves as the primary communications partner for enrollment management, ensuring external messaging aligns within institutional brand standards and is consistently delivered across channels to unique audiences. In addition to external communications, the role develops and manages internal communications that articulate the work, priorities, and outcomes of enrollment management initiatives to campus constituents.

• Design, maintain, and implement a comprehensive enrollment communications plan supporting undergraduate, transfer, concurrent, and nontraditional student recruitment goals.
• Design and build email and SMS communication flows in the prospective student CMS.
• Create social media content aligned with outbound communication timing to promote key admissions, financial aid, and student success initiatives and events.
• Maintain and optimize enrollment‑related web content.
• Advise university and agency partners on recruitment‑focused digital ads, content, and print materials to improve inquiry generation and yield.
• Ensure all enrollment messaging is accurate, student‑centered, and aligned with the university’s brand, values, and strategic priorities.
• Regularly evaluate performance and recommend improvements based on analytics, student feedback, market trends, and benchmarking.

• Serve as the primary communications liaison for all enrollment management communications needs.
• Collaborate closely with the Student Success and Retention Office, the Academic Affairs Office, and academic colleges to ensure prospective student messaging features strategic insights into campus resources and academic offerings.
• Collaborate with the Communications and Marketing offices to promote recruitment and financial aid timelines and needs across channels, including news releases, advertisements, and digital content.
• Create and manage a series of internal communications that bring enrollment management initiatives, timelines, and outcomes to campus constituents and improve campus‑wide coordination around recruitment and enrollment cycles.

• Oversee third‑party platforms used for student and parent communications as assigned.

• Monitor engagement metrics ranging from open rates to enrollment funnel progression across communications channels.
• Use insights to optimize content, timing, audiences, and platform mix.
• Track and report campaign outcomes and key recruitment communication metrics.

• Bachelor’s degree from an accredited institution.
• Five (5) years of progressively responsible experience in enrollment management, higher education marketing/communications, recruitment marketing, or a closely related field.
• Demonstrated success developing and executing multi‑channel communications and campaigns.
• Experience working with CRMs.
• Excellent written, oral, and interpersonal communication skills; ability to translate complex information clearly for varied audiences.
• Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholders.
• Availability for occasional evening/weekend work and limited travel.
• Other job‑related education and/or experience may be substituted for all or part of these requirements.

• Experience with Technolutions Slate, Salesforce, or other CRM‑based audience segmentation and campaign workflows.
• Higher education experience in admissions/enrollment management communications or marketing.
• Experience supporting SEO/SEM, retargeting, and digital advertising strategy.
• Experience in social media content creation.
• Experience optimizing web content in a CMS.
• Other job‑related education and/or experience may be substituted for all or part of these…