Sr Manager, Retail Marketing

Sr Manager, Retail Marketing

The Sr Manager, Retail Marketing, is responsible for the strategy, development, budget, sell-in/presentation and execution of all marketing programs for the Walmart retail account on behalf of the Disney Consumer Products (DCP) business in North America. In this role, you will bring both Walmart and consumer products expertise to drive innovative marketing campaigns at Walmart, strengthening partner connections and leveraging Disney’s unique characters and stories to differentiate the Disney, Pixar, Marvel and Star Wars brands in the retail environment.

You will work closely with the Retail Sales organization and the Director of Retail Marketing to ensure alignment and integration between Disney and Walmart, as well as lead your own team of marketing professionals. The key to success will be providing strong leadership and ensuring the team is operationalizing the broader DCP retail marketing strategies to ultimately drive both sell‑in and sell‑through of Disney products at Walmart while operating with pace and embracing innovation in retail experiences.

• Partner with the Walmart retail sales team to help develop comprehensive, future-focused strategies to achieve business goals and objectives.
• Lead end-to-end marketing strategy for Walmart retail channels that enables sustained growth through sales and marketing initiatives.
• Lead omni-channel retail marketing plans inclusive of in-store, e-commerce, retail media networks, creator & affiliate programs, loyalty, and CRM integration to drive consumer engagement and conversion.
• Develop marketing programs and presentations for Walmart buyer and marketing teams.
• Maintain current knowledge of industry trends, competitors, consumer insights, and business opportunities.
• Create actionable recommendations for key stakeholders and seek knowledge of competitive retailer program execution to share best practices.
• Develop measurable performance frameworks and dashboards to optimize programs using data, consumer insights, A/B testing, and ROI metrics.
• Collaborate with and influence licensees, internal promotional partners, and other divisions of The Walt Disney Company to ensure optimal execution of retail strategies and programs.
• Exercise fiscal responsibility for budgeting, decision-making, tracking, and reconciliation of retail marketing budget in partnership with the Director of Retail Marketing.
• Manage key promotional deliverables for all internal and external parties, including retailer agencies, to deliver on-time and cost-efficient programs.
• Partner with retail buyers, licensee marketers, and internal sales and franchise teams to maximize Disney branded marketing at Walmart.
• Lead creative briefing and production for account‑specific marketing tactics across internal teams, licensees, and retailer partners.
• Champion innovative retail experiences—such as experiential, pop‑ups, digital engagements, livestream commerce—to differentiate Disney within the Walmart ecosystem.
• Act as Brand Ambassador ensuring retailer marketing program elements meet legal approvals and brand management guidelines.
• Advocate internally for the Walmart account, expressing retailer needs and priorities.
• Communicate Walmart’s own initiatives, priorities, and retailer insights.
• Manage, train, and develop a high-performing team of retail marketers by setting clear marketing KPIs, fostering a culture of creativity, collaboration, accountability, and inclusive leadership.

• 8+ years of Retail Marketing experience and industry knowledge.
• Demonstrated leadership across direct and indirect reporting relationships.
• Strategic thinking, clarity of communication, and management of multiple business stakeholders.
• Exceptional presentation and negotiating skills.
• Data-driven and results-oriented, with the ability to communicate and optimize in real-time.
• Adaptable and responsive—capable of thriving in ambiguous business situations and rapidly evolving retail environments, including digital and e-commerce.
• Ability to collaborate, influence, and persuade at all levels of an organization.
• Comfortable working through a matrix structure to deliver…