Business Development Manager - Label Printing Solutions

Business Development Manager - Label Printing Solutions

Reports To:

Director of Sales Base Salary Range: $55,000-$65,000 plus commission Position Summary

WW&L is seeking a motivated and results-driven Business Development Manager to expand our presence in the label printing market. This role is responsible for identifying new business opportunities, developing lasting customer relationships, and driving revenue growth through the sale of our label printing products and services.

The ideal candidate is an experienced sales professional with a consultative approach, strong communication skills, and a proven ability to generate leads, build relationships, and close business. Experience in the printing or packaging industry is preferred, with knowledge of label printing considered a strong advantage.

• Represent WW&L's products and services with a comprehensive understanding of how our solutions meet customer needs.
• Achieve monthly, quarterly, and annual sales goals through effective sales planning, prospecting, and account management.
• Generate new business by identifying prospects, developing qualified leads, and building relationships with existing and prospective customers.
• Develop and execute strategic sales plans using knowledge of WW&L's products, services, and market opportunities.
• Utilize customer research and market intelligence to identify growth opportunities and position WW&L as a trusted business partner.
• Develop new business opportunities within the label printing market through prospecting, networking, referrals, and industry events.
• Maintain and strengthen relationships with existing customers while identifying opportunities to expand business.
• Identify prospects, schedule appointments, conduct effective discovery meetings, and manage the complete sales cycle from initial contact through closing.
• Present WW&L's products and services through compelling sales presentations, demonstrations, and proposals.
• Understand customer challenges and recommend solutions that provide measurable value.
• Handle customer questions and objections professionally while negotiating pricing and terms.
• Maintain accurate customer records, sales activities, and forecasts using CRM software.
• Collaborate with internal teams to ensure exceptional customer service and successful project execution.
• Stay informed on industry trends, competitor activities, and emerging technologies within the label printing market.
• Represent WW&L at conferences, trade shows, and other industry events as required.

• Minimum of three (3) years of successful business-to-business sales experience.
• Excellent communication, interpersonal, presentation, negotiation, and organizational skills.
• Strong prospecting, lead generation, and relationship-building abilities.
• Self-motivated with a competitive drive to achieve and exceed sales goals.
• Ability to manage multiple priorities while working independently.
• Ability to travel as needed.

• Bachelor's degree in Business, Marketing, or a related field, or equivalent professional experience.
• Three to five (3-5) years of experience in sales or customer-facing roles.
• Experience selling printing, labels, packaging, or related industrial products.
• Knowledge of flexographic, digital, or pressure-sensitive label printing processes is highly desirable.
• Experience using CRM platforms and sales management software.
• Understanding of manufacturing, packaging, or industrial sales environments is a plus.
• Competitive base salary commensurate with experience.
• Monthly commission program.
• Additional incentives for new business development.
• Medical benefits.
• Travel opportunities for conferences and industry trade shows.

This position begins as an on-site role to provide comprehensive training and hands-on experience with WW&L's products, services, and manufacturing processes. Periodic travel to customer locations, conferences, and trade shows may be required.

This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Responsibilities may change at any time to meet the needs of the business.

WW&L is committed to providing equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, color, religion, creed, sex, age, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by applicable federal, state, or local laws.