Commercial Analytics Manager; Western

Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico, and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases.

This impressive roster of brands, accounts, and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more visit:

Position Overview:

The Commercial Analytics Manager will serve as dedicated, embedded Business Intelligence support for an assigned divisional book of business, delivering execution-focused insights and thought leadership from Regional Vice Presidents through District Managers. This role leads performance-to-plan collaboration, opportunity analysis, and market-specific training and tool development, partnering closely with a Commercial Analytics Analyst who owns day-to-day report development and data validation. The Manager translates complex commercial and syndicated data into clear, actionable recommendations that help the Sales organization identify and act on growth opportunities.

• Serve as the primary point of contact and dedicated, embedded Business Intelligence support for the assigned division, maintaining daily communication and close collaboration withDVPs, Regional Managers, District Managers, and Strategic Account Leads on sales, performance-to-plan, and results.
• Deliver execution-focused insights and thought leadership at every level of the division — proactively surfacing sales and program results, risks, and opportunities to sales leadership — to drive performance-to-plan conversations and inform action.
• Lead opportunity analysis for the division — including targeted account and subset identification, distribution gap analysis, display execution and effectiveness, and key/BTG account opportunities — and identify and communicate the resulting market-level implications of Strategic Account programming, distribution wins, and losses.
• Provide market-specific collaboration and training — developing tools and delivering real-time support so field teams can confidently use data in selling situations, freeing up more time for face-to-face selling.
• Deliver expanded, responsive ad-hoc analytics support — including division-level ‘deep dive’ requests — for distributorGSMs, meetings, and retail sales calls, tailored to the individual market.
• Partner with the Commercial Analytics Analyst and the broader BI team on Power BI reporting, tool development, and solution-based approaches that support strategic initiatives, while the Analyst owns day-to-day report builds, data validation, and vendor data-quality coordination.
• Support key initiatives spanning planning,program tracking and ROI, launch/reset execution, and distributor and retail Top-to-Top meetings.
• Proactively identify opportunities to improve analytics processes or tools in partnership with other departments (e.g., Sales, Marketing, Brand Excellence).
• Support distributor transitions andERP system changes for the assigned division, ensuring reporting continuity throughout.
• Translate large, complex data sets into clear, concise, and easily understood executive-level presentations and insight decks for senior…