Marketing Director; SEO​/SEM​/Social

Position: Marketing Director (SEO/SEM/Social)
# Marketing Director (SEO/SEM/Social)## Peaden Air Conditioning Plumbing and Electrical
** Location
* * Fort Walton Beach, FL, United States
** Experience
* * 5-10 yrs
** Job Type
** Full Time
** Date Posted
** February 3, 2026---###

Job Description
*
* Location:

** Florida Panhandle (In-Office)  
** Industry:
** HVAC | Plumbing | Electrical  
** Reputation:
** 5-Star Rated | Family-Owned | 60+ Years in Business Peaden is a
** trusted, family-owned company
** that has proudly served the Florida Panhandle for
** over 60 years**. As a cornerstone of the community, we’ve built a legacy of
** integrity, craftsmanship, and 5-star customer service
** across HVAC, plumbing, and electrical services.

As we expand into a new era of innovation and digital growth, we’re looking for a
** visionary and results-driven Marketing Director
** to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies,
** AI integration**, and
** membership program expansion**-all while staying true to the values that made us a household name.###
*
* Key Responsibilities:

**** Lead Generation & Strategy:
*** Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals.
** SEO & Digital Domination:
*** Own the company’s digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure we’re the first name customers see in the Florida Panhandle.
** Brand Building & Legacy Marketing:
*** Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy.
** Membership Growth:
*** Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty.
** AI-Powered Marketing & Automation:
*** Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions.
** Content & Social Media Strategy:
*** Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades.
** Team Leadership & Cross-Department

Collaboration:

*** Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals.
** Performance Analysis & Budget Management:
*** Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making.###
*
* Qualifications:

*** Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
* 7+ years of digital marketing experience, with at least 3 years in a leadership role.
* Proven expertise in
** SEO**,
** SEM**,
** social media**,
** email marketing**, and
** content strategy**.
* Deep understanding of
** marketing analytics**,
** conversion tracking**, and
** lead funnels**.
* Passion for innovation and continuous improvement.
* Excellent leadership, communication, and team-building skills.
* Experience in the home services industry is a big plus.###
** Preferred

Skills:

*** Familiarity with tools like
** Service Titan**,
** Hub Spot**,
** Google Ads**,
** Meta Business Suite**, or other CRM/automation platforms.
* Experience growing
** subscription or membership-based services**.
* Strong grasp of AI tools for predictive analytics, chatbots, and personalized marketing.
* Deep understanding of local market dynamics in the Florida Panhandle.###
* Related*###

How to Apply

for this SEO Job
** Posted In**  , , , , , ,###
* Related
* ** Type of Organization:
***
* Job Location:

**** Experience Level:
***
* Job Role:

**# Access Denied This role is not accepting applications from individuals in your country.
#J-18808-Ljbffr