Senior SEM Manager

1

Password is growing faster than ever. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing and the Utah Mammoth.

About 1

Password

At 1

Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market‑leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today.

As one of the most loved brands in cybersecurity, we take a human‑centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1

Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast‑paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

The Senior SEM Manager will report directly to the Director of Performance Marketing and is responsible for owning and scaling the paid search channel as a core driver of demand generation and revenue growth. This role sets the strategic direction for paid search, manages execution and optimization, and leads all paid search efforts to deliver measurable pipeline and ARR impact.

This role requires deep, hands‑on experience in paid search / SEM channel management, with experience in a high‑growth B2B SaaS demand generation team.

This is a remote opportunity within Canada and the US.

• Own the global B2B paid search strategy across Google Ads, Microsoft Ads, and other relevant platforms.
• Develop and execute a paid search roadmap aligned to MQL, pipeline, and revenue impact, informing and adapting to broader B2B demand generation strategy.
• Responsible for ongoing keyword, audience, bidding, creative, and landing page optimization to maximize leads, MQLs, SQLs, qualified pipeline & CAC efficiency.
• Establish and execute experimentation and testing to continuously improve performance.
• Partner with analytics and revenue operations teams to ensure accurate attribution, forecasting, and insight‑driven decision‑making.
• Work closely with Marketing Analytics, Web & Content teams to ensure alignment across messaging, conversion paths, and downstream revenue performance.
• Own and manage a significant paid search budget, balancing growth and efficiency while scaling pipeline generation from SEM channel.
• Lead the evolution of paid search strategy as 1
  
  Password scales into new markets & product categories.

• 6+ years of deep, hand‑on experience in Paid Search / SEM.
• Demonstrated experience owning paid search as a primary B2B demand generation channel in a Sales‑Led growth motion.
• Experience connecting paid search performance to broader demand generation, lifecycle, and revenue strategies.
• Experience supporting sales‑led demand motions is preferred.
• Advanced analytical and problem‑solving skills, with the ability to translate data into actionable insights.
• Hands‑on experience with Google Ads, Microsoft Ads, GA4, SA360, and B2B attribution and analytics tools.
• Excellent communication and interpersonal skills, with the ability to influence senior stakeholders through clear, data‑backed recommendations.

USA‑based roles only:
The annual base salary for this role is between $119,000 USD and $173,000 USD, plus immediate participation in 1

Password's benefits program (health, dental, 401(k) and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada‑based roles only:
The annual base salary for this role is between $113,000 CAD and $164,000 CAD, plus immediate participation in 1

Pa…