Director of Enrollment Management

Full-time, senior administrative leadership position (calendar and benefits per school policy)

Enrollment Management (Admission, Retention, and Enrollment Marketing)

Head of School

Member of the School’s Leadership Team

Business Manager/CFO;
Director of Development/Advancement;
Director of Digital Communication (or equivalent);
Division Directors;
Director of Alumni/Community Engagement (as applicable); faculty and staff who support retention and student experience; board leadership and relevant board committees

Serves on the Board’s Development Committee and Marketing Committee (or comparable committees, per governance structure)

The Director of Enrollment Management is the School’s chief strategist and operational leader for enrollment health. This role has principal responsibility for achieving short- and long-term enrollment goals and for leading a comprehensive enrollment management program that integrates admission, retention, marketing/communications, and financial-aid strategy into a single, outcomes-driven system.

Reporting directly to the Head of School, the Director is accountable for building an enrollment plan aligned to mission, program, and financial sustainability, and for ensuring that the School’s market position and messaging are clear, differentiated, and consistently executed. Contemporary independent-school benchmarks increasingly define this role as owning the full enrollment lifecycle—sourcing, attracting, yielding, enrolling, and retaining students—supported by data-informed decision-making and close partnership with finance, advancement, and communications.

The Director is also responsible for overseeing the School’s financial aid strategy and annual financial aid budget deployment in accordance with Board policy. Given the central role of net tuition revenue in independent-school sustainability, the Director must be fluent in the relationship among tuition pricing, enrollment composition, discounting, and net tuition revenue, and must be able to communicate clearly with leadership and trustees about options and tradeoffs.

Develop, implement, and continuously refine a multi-year strategic enrollment plan that advances the School’s mission and strategic priorities. The plan should include clearly defined goals and tactics for enrollment by division and grade, inquiry/applicant pipeline health, yield optimization, retention, compositional priorities, and net tuition revenue sustainability—reflecting the sector’s move toward “strategic enrollment management” rather than admissions in isolation.

Serve as a strategic thought partner to the Head of School and leadership team on enrollment forecasting, program-market fit, school size/composition, and the competitive landscape. Peer-school searches explicitly position the director as a leader on optimal school size and enrollment composition to support net-revenue goals and long-term mission success.

Prepare regular enrollment updates and planning documents for the Head of School, Leadership Team, and Board of Trustees, translating data into decision-ready insights and actionable recommendations.

Provide direct leadership for all aspects of admission across divisions, ensuring a consistent, mission-aligned, high-touch family experience from inquiry through enrollment. Recent benchmark postings emphasize that prospective families should experience clarity, warmth, and authentic connection through the entire decision cycle.

Oversee recruitment strategy, outreach, campus visit programming, event strategy, interview and review protocols, and decision communications. Maintain high standards of professionalism, hospitality, and responsiveness across all touchpoints.

Develop and manage annual yield strategy, including targeted engagement for admitted families and a disciplined approach to follow-up and conversion.

Manage and oversee…