Senior Digital Media Buyer
Listed on 2026-02-12
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Advertising Manager, Marketing Communications
Boyden & Youngblutt is seeking a full‑time senior digital media buyer to join our Fort Wayne, IN, team to execute, optimize and report on paid media campaigns for our diverse client roster.
This position works with our account team to provide client‑focused, strategic and tactical recommendations for digital media campaigns and is responsible for the campaigns’ execution. The ideal candidate is a self‑motivated, detail‑oriented critical thinker who enjoys collaborating with internal and external stakeholders as well as diving into the data on their own. Hands‑on experience with programmatic digital media (CTV/OTT, streaming audio, display), Google paid search and paid social (Meta, You Tube, Linked In, Snapchat, Tik Tok) campaigns is required, along with reporting and analysis via Looker Studio.
B&Y is a full‑service advertising and marketing agency with a specialized focus in the healthcare industry. We provide regional and national clients with customized scopes of service best suited to their needs. Our team works a hybrid schedule, both remote WFH days and in our office in downtown Fort Wayne.
Key Responsibilities- Develop digital advertising campaign strategies based on the client’s objectives and target audience
- Forecast paid media budgets and performance metrics to meet client KPIs
- Set up campaigns and optimize performance across media channels
- Proactively provide recommendations to increase advertising effectiveness
- Own media timelines, creative asset requirements and budget pacing
- Present recommendations and performance reports to agency leadership and clients
- Creating detailed Looker Studio reports tailored to each client’s campaigns
- Ensure all ads comply with industry regulations
- Manage media partnerships
- Research and keep a pulse on the latest changes and trends in digital media and marketing tools
- 4–6 years’ hands‑on experience managing, optimizing and analyzing omnichannel digital media campaigns
- Experienced in programmatic digital media, Google paid search and paid social (Meta, You Tube, Linked In, Snapchat, Tik Tok) platforms
- Proficiency in Looker Studio and GA4
- Well organized and detail oriented
- Past success having contributed to a team environment while managing individual tasks with minimal supervision
- Proven ability to communicate digital media recommendations and results to those with varying levels of familiarity
- Consistently apply a data‑first approach to problem‑solving
- Ability to work in a fast‑paced environment and meet deadlines
- Preference will be given to those with prior experience running campaigns in highly regulated industries, particularly healthcare
- Previous agency experience is a plus, but not required
- Hybrid work environment
- Paid downtown Fort Wayne parking
- 99% fully paid medical insurance premium for individual (employee pays $1/month for self)
- Dental and vision benefits
- 401(k) account with company contributions
- Paid vacation and personal days plus paid winter holiday company shut down
- #Agency Life Perks:
Dog‑friendly office, weekly happy hour, recreation space, team‑building events
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).