Group Director, Product Marketing

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Department: Technology & Product

Employment Type: Permanent

Location: Remote, United States

Reporting To: Vice President of Product, Customer Insights & Market Strategy

Description

Veriforce is seeking a hands-on, strategic Director of Product Marketing to lead and scale our global product marketing efforts across the US, Canada, and the UK.

This is a player coach role. While you’ll be building and leading the function, you’ll also be the primary product marketer for key regions until the full team is in place. You’ll be expected to operate both strategically and tactically - setting the vision, building frameworks, and owning execution when needed.

We’re looking for someone who has built product marketing teams before, understands how to scale, and thrives in a high ownership environment. You should be comfortable crafting messaging, launching features, enabling sales, working with design and UX, and partnering with product to shape narratives - all while laying the foundation for a scalable, best in class function.

You’ll take immediate ownership of product marketing for the US and play a critical role in shaping how we operate globally. While we currently have a PMM in Canada and may have someone in place for the UK by the time you join, team structure is still evolving — and you’ll be central to helping assess talent, define regional support needs, and shape how we scale.

If you're energized by wearing multiple hats while building the foundation of a high-performing global function, this is the opportunity for you.

What that means day-to-day:

Player-Coach Execution

• Lead and develop our regional Product Marketing teams in Canada and the UK, while owning product marketing responsibilities for the US.
• Set the strategic direction, lead by example, and stay deeply involved in day to day execution.
• Write compelling messaging, create sales enablement tools, and lead product launches directly as the team scales.
• Provide hands on leadership and mentorship to the Canadian and UK PMM, ensuring their growth and alignment across regions.

• Set the global vision and roadmap for product marketing - with structure, scale, and clarity.
• Build a repeatable, high impact function that aligns with GTM and product priorities.
• Hire, develop, and lead a high performing, geographically distributed team over time.

• Translate complex product capabilities into clear, compelling messaging tailored to personas and industries.
• Write and oversee content across touchpoints - including in app, web, sales decks, newsletters, and more.
• Partner with UX/design to bring product stories to life in ways that engage and educate.

• Lead product and feature launches - from planning through execution - ensuring consistent communication and cross-functional alignment.
• Create and maintain a scalable launch playbook and GTM toolkit.

• Build materials that enable GTM teams to confidently position and sell - battle cards, one-pagers, talk tracks, demo narratives, etc.
• Lead enablement sessions and support teams through complex product updates or launches.

• Establish a clear view of the competitive landscape and position Veriforce effectively.
• Partner with internal teams (Product, VOC, Analytics) to continuously refine messaging based on feedback and performance.

• Act as the connective tissue between Product, Sales, Marketing, and Customer Success.
• Drive alignment and feedback loops that improve how we bring products to market.

• Strategic clarity and a documented product marketing foundation are in place.
• Major launches are executed smoothly, with consistent messaging and strong adoption.
• GTM teams are enabled and confident in the tools and messaging you’ve delivered.
• Messaging is landing - because you’re measuring, testing, and refining.
• Product updates are timely,…