CRM​/Data Generalist PBR

Who We Are

P  is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised P  Unleash The Beast tour (UTB), which features the top bull riders in the world; the P  Pendleton Whisky Velocity Tour (PWVT); the P  Touring Pro Division (TPD); and the P ’s international circuits in Australia, Brazil, and Canada.

In 2022, P  launched the nationally televised P  Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the P  Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include P  Ride Pass on Pluto TV, which is home to Western sports. P  is a subsidiary of TKO Group Holdings, Inc.

(NYSE: TKO), a premium sports and entertainment company. For more information, visit P .com, or follow on Facebook at  , X at X.com/P , and You Tube at  . TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment;

and P , the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

The CRM/Data Generalist is a critical support partner to the P  Ticketing team. This role ensures the ticketing team has the data, tools, and qualified leads needed to maximize outreach and revenue.

This person will analyze P  fan/ticket buyer data to provide insights to ticketing/marketing teams to drive revenue. This role will also analyze data to support viewership of P  properties. Acting as the operational backbone of the team, this person manages reporting, analyzes performance metrics, sources new sales opportunities, and streamlines processes.

This role will manage relationship with AI/marketing automation partners under the direction of the VP, Ticket Sales and Service. The ideal candidate will have experience managing customer databases, optimizing ticketing services, data analysis/visualization and leveraging CRM tools such as Salesforce to improve audience insights and sales performance.

• Maintain and manage the ticket sales CRM/database, ensuring accurate and up-to-date records.
• Analyze consumer-behavior data to identify fan segments, monitor brand health, and uncover growth opportunities, within the ticketing/broadcast categories.
• Collaborate with ticketing, marketing, etc. on data-driven initiatives that improve fan engagement and business outcomes.
• Generate daily, weekly, and monthly reports to track sales activity, pipeline progress, and team performance.
• Provide actionable insights and recommendations that help drive sales strategy and decision-making.
• Source and qualify new leads through database research, event attendance records, and market analysis.
• Distribute leads strategically across the sales team to maximize conversion potential.
• Monitor lead follow-up and assist in developing strategies to improve close rates.
• Partner with Ticket Sales & Service leadership to align sales goals, campaigns, and priorities.
• Support Account Executives with sales tools, call lists, and campaign tracking to increase productivity.
• Coordinate sales initiatives and ensure execution is consistent across the team.
• Evaluate and enhance sales processes to remove barriers and improve workflow.
• Develop dashboards, trackers, and reports to simplify rep activity and performance monitoring.
• Partner with leadership on forecasting, incentive tracking, and campaign success measurement.

• Strong proficiency with CRM/database systems (Preferably Archtics and Salesforce) and marketing automation tools.
• Experience with data manipulation/analysis.
• Analytical mindset with strong problem-solving abilities.
• Excellent…