Sr Manager, AAdvantage Engagement

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life.

Feel free to enrich both your personal and work life and hop on board!

• Join a dynamic team where you'll shape innovative engagement strategies that drive AAdvantage member loyalty and unlock incremental revenue across the customer journey. Collaborate cross-functionally with analytics, marketing, partnerships, and more to bring data-driven ideas to life and influence the future of one of the industry's leading loyalty programs.
• This role is a part of the AAdvantage Program Strategy team within the AAdvantage group.

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Develop comprehensive engagement strategies to drive AAdvantage member engagement and incremental revenue across the member lifecycle.
• Identify opportunities to leverage internal and external data sources to grow revenue.
• Execute ad-hoc promotions supporting company objectives.
• Collaborate with teams across AAdvantage, AA Vacations, Sales, Partnerships, Marketing, ACS, Revenue Management, and others to execute engagement actions.
• Partner with Customer and Loyalty Analytics teams to refine models and methods to identify promotion audiences and analyze results.
• Demonstrates a test-and-learn mindset, embraces calculated risk‑taking, and actively drives innovation in customer engagement strategies.
• Keep AAdvantage program team apprised of findings that could influence program structure moving forward.
• Identify and prioritize system enhancements needed to improve attachment capabilities.

• Bachelor’s degree in marketing, Finance, Economics, or equivalent experience
• 7 years of relevant experience
• Prior experience in commercial strategy, product strategy, loyalty proposition strategy, or loyalty marketing

• MBA or other graduate degree in Marketing, Finance, or related field
• Prior experience leading a team

• Exceptional business acumen with firm grasp of marketing principles, economic concepts, and customer-focused mindset
• Knowledge of AAdvantage loyalty products and propositions as well as consumer alternatives
• Knowledge of accounting principles related to loyalty currency transactions and loyalty program P&L components
• General understanding of airline pricing and yield management strategies
• Strong quantitative skills with demonstrated experience in data analysis
• Effective organizational and project management skills with ability to manage multiple and shifting priorities
• Compelling written and oral communication skills capable of influencing senior executives
• Strong knowledge and understanding of the AAdvantage Program

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks:
  Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits:
  
  On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs:
  We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program:
  Available upon hire and, depending on the workgroup, employer contributions to your…