Senior Business Analytics Analyst - Marketing

# Senior Business Analytics Analyst - Marketing Philadelphia, PAFull-Time# Senior Business Analytics Analyst - Marketing Philadelphia, PAFull-Time Feb 28, 2026

Marketing
** Job Family
** Business Intelligence At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.
** Who We Are
** We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life.

Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.

We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.
** What We Do
** Transamerica is organized into three distinct businesses. These include
1) World Financial Group, including Transamerica Financial Advisors,
2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and
3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.

Transamerica employs nearly 7,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.  For more information, visit .
** Job Description Summary
** Responsible for the measurement, analysis and reporting of productivity and sales metrics within an assigned business group. Handles report construction and projects with a high level of priority or difficulty.
** Job Description
**** Responsibilities
* ** Execute and analyze lead prioritization and automated engagement actions.
* Develop insights and understanding of business performance based on data and statistical methods.
* Communication and presentation of reports and in-depth analysis, including recommendations for optimizing campaigns, business processes and sales efficiencies.
* Provide analytics and improvement recommendations related to rep/agent productivity, sales metrics, process efficiencies and strategy forecasts.
* Maintain a thorough knowledge of the business and systems within the supported group; analyze systems and sales processes.
* Resolve technical issues, such as report/query malfunction, lapse in visualization stability/functionality and lead distribution mechanics.
* Assist team members as needed.
** Qualifications
* ** Bachelor’s degree in a business-related field or equivalent experience.
* Five years of experience in data analytics, process improvement or other relevant work.
* Advanced understanding of data tools for visualization, extraction, modeling, CRM solutions and SQL.
* Analytical and problem-solving skills to perform high-level analysis and resolve technical issues.
* Communication and presentation skills for delivery of reports and analysis.
* Ability to multi-task and work as part of a team in a dynamic and complex environment.
* Proficiency using MS Office (Word, Excel,…