Strategic Fractional BD Director for Alt-Asset

Opportunity Overview

Arootah engages a curated network of senior operators to support clients across the alternative investment industry, including hedge funds, private equity firms, and family offices. Advisors are deployed on project‑based engagements when client needs match their expertise. Joining the network does not guarantee placement; it provides access to opportunities as they arise.

• Alt-industry-only engagements with hedge funds, private equity firms, and family offices
• Project-based work that fits around existing commitments
• Client origination and engagement management handled by Arootah; advisors focus on delivery

Arootah is searching for experienced Directors of Business Development, Directors of Marketing and Directors of Fundraising to consult our client base. As a consultant, you will work with our clients to provide expert advice. Having previously served in a senior role as a Director of Business Development or Director of Marketing, you have specific, hands‑on experience strategically executing a successful marketing campaign.

Whether it is a new manager looking to raise assets for the first time or an existing manager looking to diversify its existing investor base, you have the expertise to help our clients define their marketing message and enhance their overall business development efforts.

• Provide advice and guidance to Arootah clients who seek help with their business development needs. This will involve consulting and sharing your experience as an expert in Business Development, or Marketing, helping clients to: develop realistic and effective monthly action plans, identify internal and contextual roadblocks, break apart goals into actionable steps, devise a plan of action for each goal, provide the client with resources associated with implementing their action plan (implement policies, procedures, and control measures), review, analyze and report on client tools and resources to ensure industry best practices, evaluate each client’s advancement toward goal actualization through key performance indicators (KPIs) and scoring matrices, and maintain and share detailed and accurate records of consulting results (challenges, breakthroughs, etc.).
• All aspects of the day‑to‑day management and oversight of marketing efforts, including the development of marketing decks and collateral material, sourcing leads, practising investment pitches, and coaching our clients to meet their business development needs.
• Develop an efficient and effective strategy for maximizing the resources of the team to meet marketing objectives, including conducting practice presentations, question/answer sessions, mock interviews, and due diligence preparation.
• Help craft the sales narrative around products and organise a communication and marketing plan to attract and retain clients and investors.
• Supervise activity of fund marketing staff through the use of regular meetings and the implementation of sales management reporting tools.
• Train, mentor, and help educate junior staff so that they may develop into highly effective marketers.
• Work closely with internal groups at the firm including senior management, operations, risk management, legal, and compliance to ensure client and regulatory requirements are satisfied and to ensure accuracy of RFP/DDQ responses.
• Assist in cultivating relationships and bringing awareness to diverse sources of capital, distribution channels and professional relationships.
• Review all potential financing, seeding arrangements, joint venture and revenue sharing arrangements to ensure industry best practices.
• Serve in a sales consultant capacity to properly identify and target markets, potential investors, coordinate outreach campaigns and help build brand awareness and trust.

• Minimum of Bachelor’s Degree in Communications, Marketing, Sales, Finance, or Business Administration, or a related field.
• MBA, CFA, CAIA, or advanced degree is a plus. Sales or financial industry designations (such as Series 7 or Series 63) are a plus.
• A minimum of ten years of professional experience in a similar Business…